The agenda: 1. Demographics are HARD... why? 2. How demographics can reduce types of survey biases 3. Principles for designing surveys that researchers can use to gather accurate demographic information ethically The speakers: Amaury Voge and Amani Austin join Kim Larson to address the data gaps in the St. Johns Neighborhood Association study, recognizing the actionability of the reports was limited by the information left uncollected. Join this webinar for a window into how researchers are investigating the unique culture of Portland, OR so you too can understand the unique identities of your audiences. About the speakers: Amaury Vogel (she/her), Executive Director of Oregon Values & Beliefs Center, joins us to discuss reflections on what Portland, Oregon has experienced in the past few years and recent months and how we will study the impact of those decisions moving forward. The Oregon Values and Beliefs Center (OVBC) is a non-profit organization dedicated to empowering communities in Oregon through independent, inclusive research that represents the diverse voices of all Oregonians. Amani Austin (she/her) founded Austin Advocates With LLC, a Black and woman-owned equitable evaluation consulting business. She has over ten years of research and data experience and fifteen years of youth development and non-profit experience. Amani specializes in engaging with mixed methods research and culturally responsive evaluation for and with communities using a strength-based wellness approach that provides ongoing opportunities for feedback to cultivate trust and progress in a measurable format for accountability. She provides technical support, coaching, and facilitation focused on using evaluation processes and practices to advance the work of equity and justice.