In the Build Your Author Brand: Your Route to Bestseller masterclass, Isabelle will discuss the importance of having your core foundational Author Brand Story in place before you set about marketing and promoting your books as an Author. Isabelle will talk about why it’s so important for authors to begin building their Brand. The masterclass will explore what is the Author Brand Story, what it’s for, why you need one and how to go about formulating yours. Isabelle will then show you how you can use this piece to underpin all of your marketing and publicity strategy so that you can approach your book promotion with confidence and clarity. Isabelle is a former publicist having worked with some of the biggest names in Film, TV & Publishing, that include JK Rowling and BBC. Isabelle now works with Authors to teach them the crucial tools and strategies that will raise your profile, grow your readership and increase your success.