Join Bryson Bort, Founder of SCYTHE, and Jennifer Leggio, Chief Strategy Officer at W2 Communications, for a lively discussion on the unique challenges of marketing and go-to-market (GTM) strategies in the cybersecurity industry. They’ll dive into some of the biggest hurdles vendors and service providers face, including: - Breaking through the noise in a crowded market. - Communicating complex technical value propositions to non-technical buyers. - Aligning marketing with sales priorities and buyer expectations. - Building trust in an industry inherently focused on risk and fear. - Managing long sales cycles and navigating procurement processes. Don’t miss this insightful session packed with actionable takeaways for cybersecurity leaders and marketers.