What Divorce Teaches Us About Trust, Financial Disruption, and Credit Union Opportunity When members go through major life transitions—like divorce—they often face financial confusion, emotional strain, and a surprising lack of support from their financial institutions. Room (39)a exists to change that. Join us for a behind-the-scenes look at how we moved from rapid, real-world insights—gathered through focus groups with non-member women navigating divorce—to solution design and pilot development. You’ll hear: • What participants shared about income loss, credit damage, and trust breakdown • The research insights that sparked action • How Room (39)a turns qualitative feedback into actionable innovation • What’s next — and how your credit union can engage This isn’t just a conversation about member empathy—it’s a roadmap for translating real stories into real solutions.