A DSA DirectTalks Webinar What if your e-commerce strategy is doing more harm than good? In the rush to go digital, many direct selling companies have jumped headfirst into trend-driven tech, only to find themselves with disjointed systems, frustrated salesforces, and no clear return. The problem isn’t the technology. It’s the lack of a strategy that brings every part of the business to the table. This DSA DirectTalks Webinar explores how companies can move from fragmented decision-making to integrated execution—avoiding costly missteps while empowering both their field and their future. Join Gareth Hooper, CIO of Sunrider International Colt Passy, CEO, GOBI Insights, and Dave Grimaldi, CEO, DSA as they discuss what real digital transformation looks like when it’s grounded in strategic alignment—not silver bullets. Key Topics Include: • Why the era of “tech for tech’s sake” is dead—and what’s replacing it • How to align IT, sales, marketing, and operations behind a shared strategy • How cross-functional collaboration avoids channel conflict and drives buy-in • Why e-commerce success begins with clarity, not code Don’t miss this opportunity to hear from one of the industry’s most dynamic IT executives and learn how your organization can pursue digital transformation without sacrificing the essence of direct selling.