Influencer marketing has become one of the fastest-growing strategies in the world and offers an effective way for businesses to reach and connect with target audiences. Here at Convosphere, we know the pharmaceutical industry is no different. In their bid to join key stakeholder conversations and build trust with consumers and patient groups, Pharma & Healthcare brand and marketing teams, and Med Affairs departments, are increasingly shifting their focus to Key Online Influencers (KOIs), some of whom are HCPs. But in an ever-evolving healthcare landscape, it's important for pharmaceutical companies to ensure that their research and engagement investments are effective. The process of finding the right Key Online Influencers for collaboration and creating a successful marketing strategy requires careful consideration. As budgets are allocated for marketing campaigns, how can pharma companies be certain that they prioritise the right tasks? Join Convosphere's webinar and learn how to identify, map and engage the right KOIs for your marketing needs and discover how to leverage your influencer collaboration for maximum return on investment. - Convosphere's Social Insights Academy – about our new webinar series: Our new interactive webinar series is designed to help in-house research and analysis teams stay ahead of the curve in marketing and social insights. With expert advice, hacks and hands-on guidance, each training session will focus on a key business area, and feature best practices to help you and your team gain valuable knowledge on leveraging the power of big data, social intelligence and digital insights. Sign up to the webinar series here: https://tinyurl.com/3myzbpj4