There is no shortage of opinions on branding. Every conference, every scroll through LinkedIn, there is always a "fresh" take on what makes a great brand and how to create one. But if everyone is suddenly an expert, why do so many financial advisors still get it wrong? Join Potomac CMO Christopher Norton and CEO/CIO Manish Khatta, as they take on the topic of branding. How do you actually define a "brand?" How do you value it? How do you guide its evolution? After 15 years brand-building at creative agencies, Christopher brought his expertise to Potomac – working alongside Manish to build the company's distinctive brand. Come learn what over a decade of agency experience will teach you, what Christopher and Manish got wrong (and right) with the Potomac brand, what the "experts" don't want to tell you, and how you can use all of this to build an unforgettable advisory brand.