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Valuegraphic Strategy for a Values-Driven World

Join Association Chat host KiKi L'Italien for her interview with David Allison, the author of The Death of Demographics. David is the Founder of Valuegraphics, a global inventory of core human values that he has designed to be a measurable business metric — allowing businesses an edge in today’s economy. David is a human values expert, global researcher, and best-selling author. He holds his Bachelor of Arts in mass communications and media studies from the University of North Dakota. In 2018, Inc. Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes, one of the best leadership books of the year. His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World. "Valuegraphics takes the ol' time religion of demographics and stands it on its head. Better yet, this book delivers an effective and essential replacement." - Don Peppers and Martha Rogers, PhD, co-authors of business bestsellers, including Managing Customer Relationships and Experiences: A Strategic Framework, the definitive textbook in the CRM and customer experience field "It freaks me out that David maybe knows me better than I know myself, and his gin martini vs. vodka martini case study turned my world upside down. James Bond, take note." - Douglas Coupland, designer, visual artist, and author of thirteen novels, two collections of short stories, seven non-fiction books, and a number of dramatic works and screenplays for film and television

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