Jenny Ferguson is the owner / CEO of CA Senior Care Consulting. Her journey to this position has been one of serendipitous twists of fate. For decades, Jenny was a professional ice skater, ice skating coach, Realtor, and mom. After her dad’s health decline, Jenny found herself in the position of navigating through the difficult and overwhelming process of long term care for the elderly. Through this experience, she realized the dire need for compassionate, knowledgeable guidance in this field, which sparked a fire in her leading her to pivot her career toward elder care. Since that point, Jenny transformed her father’s home into an assisted living home; becoming the owner and Administrator of a state licensed Residential Care Facility for the Elderly (RCFE). It was there she fell in love with elder care and helping families through this difficult time. She also worked as a hospice care consultant at a large hospice company before starting CASCC where she specializes in long term care placement and consulting on all elder care needs. She is now considered a leader in the elder care industry and more recently, has added best selling co-author of “Unexpected Leader”, a book that quickly reached #1 on Amazon and Barnes and Noble, and public speaker on topics such as elder care, leadership, and inspirational living to her resume. Jenny says true leadership is about inspiring and empowering others, leading by example, and staying true to one’s values.