In the wake of the COVID-19 pandemic, consumer goods executives faced rapidly changing consumer demand, supply chain disruptions, and heightened competition, leading to price increases and record profits but also chaos. Now, with slowing demand, CPGs and retailers are aggressively promoting to restore volume and prevent market share erosion. Join our webinar tailored for CPG executives as we explore the pivotal role of Revenue Growth Management (RGM) in the current business landscape. Learn how to balance your pricing, promotional, and mix strategies to move beyond the reactive and embrace long-term, sustainable profitable growth. This webinar will blend theoretical concepts with real-world case studies and practical exercises. Join us to gain valuable insight into the tools and strategies needed to navigate the current CPG landscape successfully. Key Takeaways: - Understand the delicate balance between volume and margin in the RGM framework. - Discover the essential elements for successful strategic RGM. - Learn how to deliver the optimal balance between price, promotions, and portfolio mix for sustainable, profitable growth with a tried and tested approach.