A blueprint for using big data to drive sustainable growth. Are you tired of drowning in a sea of data without a clear path to turning it into measurable growth? You’re not alone. In today's data-driven landscape, understanding how to leverage data effectively is key to achieving business objectives. But emphasizing activities without measuring outcomes, is a primary reason why organizations struggle to turn data into measurable and sustainable growth. Join us as we unravel the complexities of the "big" data problem and provide a solution that transcends tools alone with data expert Arpit Chowdrey from Databeats. We will talk through: Data and Good Outcomes: Why good data is important and how to improve data quality during collection. Recognize that decision-making and experimentation are activities (not outcomes) requiring good data to enhance the end-user experience. The Big Data Problem: Uncover the challenges in turning data into measurable and sustainable growth. Discuss why having access to numerous tools alone is insufficient in solving the complex problem of turning data into growth. The Path to Good Data: Detail the essential components of the GDG model, starting with the foundation for Good Data. Discuss the significance of context, collaboration, and defining metrics in the data collection process. From Good Data to Insights: Explore the steps to derive insights from Good Data, including event analytics and data modeling. Understand the role of these insights in comprehending user behaviors and traits. From Insights to Growth: Examine the final stages of the GDG Pyramid, emphasizing the paths to growth through data activation and data action. Distinguish between data activation for better experiences and data action for better products. Join us on this journey as we unlock the power of good data and transform it into a catalyst for sustainable business success!