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Why Gamification is the Next Big Business Opportunity in Sport

In today’s fast-moving sports and media landscape, capturing and keeping fan attention is more challenging than ever. Traditional engagement strategies are no longer enough as audiences demand more interactive, immersive experiences. Gamification isn’t just a trend—it’s becoming a game-changer for fan engagement, retention, and monetisation. But how can sports leagues, broadcasters, and media companies successfully integrate gamification into their strategies? Join Peter Hutton (Sports Media Executive), Miheer Walavalkar (CEO, LiveLike), and Samuel Westberg (CRO, LiveLike) for a live discussion on: ➝ The evolution of fan engagement – why traditional strategies no longer work ➝ Why gamification is a must-have – beyond the buzzword, what’s driving adoption? ➝ The business impact of interactive experiences – from loyalty programmes to new monetisation opportunities ➝ Key considerations for sports organisations looking to implement gamification effectively ➝ What’s next? How leading brands are staying ahead in the fan engagement race Meet the Experts: Peter Hutton brings deep industry expertise and a strategic perspective on why sports organisations must embrace innovation to meet evolving fan expectations. Miheer Walavalkar and Samuel Westberg will break down the tactical side of gamification – sharing real-world case studies, implementation strategies, and insights from LiveLike’s work with global brands. Whether you’re a sports executive, media strategist, or product leader, this webinar will equip you with the playbook to engage the next generation of fans—and turn engagement into revenue.

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