With new players emerging—providing more cost and time-effective options for content creators like video marketers and e-learning organizations—AI in global multimedia is one of the key areas where technology adoption is rapid. This approach will create a shift in the human talent landscape, raising questions about AI replacing human talent and whether there is an impact on quality. For global marketers and e-learning organizations, will AI provide a low-cost, time-efficient option, or will it impact on quality? Key discussion areas: - Why are brands looking to AI? - Insights into the revolutionary improvements AI has brought to multimedia. - The shifting roles of human talent in an AI-focused landscape. - Technologies that are driving this transformative shift. - Use cases where AI such as synthetic voice works best (and where/when it doesn’t) - Impact of AI-assisted multimedia on localization, workflows, content creation, and more. Moderator: Brennan Smith, Head of AI Services, Welocalize Panelists: Kevin Alster, Head of Synthesia Academy Michael Anderson, Multimedia Lead, Welocalize