Technology comes with opportunity. But it also comes with distraction! As the business owner, you sit in the cross hairs of many new technology pitches, AI solutions, and analytic capabilities each month (or week!). How can you sift through these opportunities without either chasing all of them, or freezing and doing nothing? Spoiler alert – they key is to not chase the technology, but rather the problem you are solving. In this session we will dig into the key strategies to help you identify the problem you really need to solve, and how to stay the course of solving the problem over simply chasing the technology. In this webinar, you'll learn: ✅ At the close of the session you will be able to identify when the problem to solve approach is or is not being used. ✅ At the close of the session you will be able to setup decision criteria for choices based on the problem to solve approach. ✅ At the close of the session you will be able to create communication plans designed to move progress quickly, and in line with the problem to solve. 🔔 Earn NASBA-approved CPE and IRS-approved CE at https://www.earmark.app/c/1529 About the instructors: Will Hill: Will is the owner of Will Hill Consults, a coaching & consulting firm serving tax and accounting firms. Serving the profession since 2001, Will has great passion for seeing firms achieve their success. Will has spent time in over 400 firm offices implementing, teaching and coaching. In 2021 Will was named by Accounting Today in their “Top 100 Most Influential People in Accounting” list. https://www.linkedin.com/in/wghill/ Learn more about Will Hill Consults: http://www.willhillconsults.com