This masterclass is a no-nonsense, high-impact breakdown of the 7 critical mistakes most business owners unknowingly make—mistakes that sabotage growth, profitability, and long-term success. It’s designed as a wake-up call to help entrepreneurs move from chaos to control, from stress to strategy.
You’ll Learn:
- Why chasing revenue alone is a trap—and what to focus on instead
- How to stop profit drain from creeping costs
- Why even profitable businesses can collapse without a cash strategy
- How to break the cycle of growth addiction
- The AMR™ system: Acquire. Maximise. Retain.
- The biggest mistake: knowing what to do… but not doing it
Who It’s For:
- Business owners struggling to scale sustainably
- Leaders who feel stuck at a growth plateau
- Founders looking for profit, cashflow, and clarity (not just more sales)
Based On:
Insights from the viral “7 Fatal Mistakes” report downloaded worldwide. Royston draws from work with over 10,000 businesses in 27 countries.
📊 Hard Stats:
20.8% of businesses fail in Year 1
40% fail by Year 3
65.8% by Year 10
80% never reach their potential
Live. Practical. No fluff. 57 minutes of clarity and strategy to unlock real business growth.