In this episode, our host Arsen Rabinovich, with special guest Carolyn Shelby, Principal SEO @ Yoast, will break down how Google actually crawls and indexes your content—and why it’s crucial for bloggers and content creators. Carolyn will also walk us through the key features of the Yoast SEO plugin that can help improve your site’s visibility and technical SEO health. Whether you’re new to Yoast or a long-time user, you’ll leave with actionable insights to help Google better understand and rank your content.