Join media cartographer Evan Shapiro for a lively exploration into one of the biggest surprises in entertainment: Movie theaters now boast the youngest median audience of any media platform—even younger than TikTok and YouTube. What’s driving Gen Z back to the big screen, and how can the theater industry harness this trend? We'll unpack fresh insights, analyze what's resonating with younger moviegoers, and discuss what this surprising shift means for filmmakers, theater operators, and media strategists alike. Don’t miss this deep dive into the future (and present) of cinema!