Overview The South African hemp industry stands at a critical juncture, with untapped potential that remains constrained by persistent regulatory and economic challenges. Recently, the Department of Health imposed a ban on hemp products, further exacerbating the struggles faced by industry stakeholders. This decision has sparked widespread concern, as it threatens to stifle economic opportunities, limit innovation, and undermine efforts to establish a sustainable hemp economy in South Africa. Nearly two decades after first raising these concerns in a letter to the President on March 11th, 2005, the issues surrounding hemp’s viability as a sustainable agricultural resource remain largely unresolved. The recent ban highlights the urgent need for a cohesive regulatory framework that balances public health considerations with economic growth and industrial advancement. To reignite this crucial conversation, we invite you to join our webinar, "What the Hemp 2.0: The South African Hemp Crisis." This event will bring together thought leaders, policymakers, industry experts, and stakeholders to address the urgent need for legislative reform and strategic action in the hemp sector. Key Discussion Points Regulatory Challenges: Addressing the legislative and bureaucratic roadblocks stifling the hemp industry, including the recent ban on hemp products. Economic & Environmental Benefits: Exploring the vast opportunities hemp presents for sustainable development, job creation, and economic growth. Lessons from Global Markets: Drawing insights from international successes to inform South Africa’s strategy. Positioning South Africa as a Hemp Leader: Identifying actionable steps to unlock the industry's full potential despite regulatory constraints. Join us as we work towards unlocking the full potential of South Africa’s hemp industry, despite recent regulatory setbacks.