CRO? CRO is a powerful tool to use as an eCommerce focused retailer, but understanding the practical plays that can be used can be tricky. With so much out there, understanding what can be done to move the needle on Conversion Rate, Average Order Value and Revenue can be a minefield. What’s this all about? In our new series, ‘The CRO Playbook’, we’ll be joining forces with our partners to bring you a monthly webinar where you’ll get: - 7 practical implementations or A/B tests you can make on a Shopify store to drive growth of your key metrics - Key insights from the Blend and partner teams - LIVE CRO teardowns for attending brands. Who’s on the webinar? First up in our series, we’ll be joined by Matt Brindley from Yotpo, Senior Partner Manager & Managed Services Lead EMEA. Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with their customers. With unified, data-driven solutions for loyalty, SMS marketing, email, reviews, visual user-generated content, and more, Yotpo helps brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden deliver winning, cohesive experiences that drive eCommerce growth and customer retention. https://www.youtube.com/watch?v=97PmqrRtGV4 From Blend, co-founder Adam Pearce will lead the webinar, joined by CRO Strategist Nermin Canik, who has over 10 years of experience running CRO programs for some of the world’s largest brands, as well as brands using Shopify, driving between £1m and £20m revenue per year. https://www.youtube.com/watch?v=MGUvirAU2fc&t=2s Who should attend? If you’re an eCommerce Manager, Director or Founder who has either no or lots of experience with CRO but is curious to get some practical insights on how to optimise the performance of an eCommerce site, this is for you. Plus, if you’re looking for some specific recommendations for your business, don’t forget to apply for one of the three slots we have available for the Live CRO teardown during the event. How do I sign up? Simple, just hit the button below, and we’ll do the rest.