With the rise of Generative Engines like ChatGPT, Perplexity, Gemini,... and recently SearchGPT, businesses are facing a new challenge: How to adjust their Search strategies to unleash this new visibility potential while capitalizing on their SEO efforts? Daikin and Semactic will be sharing key learnings from experimenting with different strategies to tackle this shift. Our collaborative experiments will give you a firsthand look at how to succeed on both sides, traditional SEO and GEO: • Key GEO success criteria from international researchers • Early results from Daikin and Semactic’s combined SEO/GEO efforts • Practical tips for marketers to implement SEO and GEO strategies in daily workflows. 🎙️Speakers: • Céline Naveau – Co-founder & CEO at Semactic – SEO Software • Simon Gourdin – Digital marketing manager – Daikin