Serdar Paktin // Multisensory experience designer, strategist and semiotician Explore the transformative shifts in global food culture, where innovative preparation, presentation, and consumption redefine our culinary landscape. This presentation will examine how the design process in out-of-home dining experiences now prioritises visual appeal, shareability, and overall sensory impact. We’ll discuss the role of influencer chefs and global connectivity in spreading new culinary trends and highlight the growing importance of sustainability and ethical sourcing.