Virtual Events are critical to drive demand generation for marketers. This agency partner session will share the latest tactics that help to significantly increase registrations, attendance, and show-up rates. Learn successful test ideas based on data from the last 90 days of actual campaign performance, and an inside look at how Outcome Media's customer community event, GURU Conference, achieved 13,000 registrations in its first year of existence. • NEW Simple changes to emails, landing pages, and social posts that drive performance • Pitfalls to avoid that hold back the majority of event based marketing efforts • How to make your virtual event FUN! Simple things that make people excited to attend