In this insightful session, attendees will have the opportunity to hear from Estee Chaikin, who brings over 20 years of experience in enhancing customer experience and service delivery across global markets. Currently, at Skytree, Chaikin heads marketing. Drawing on her background in commercializing innovative technologies and designing disruptive business models, Chaikin will share valuable insights on effective positioning strategies for cleantech players in a rapidly evolving market. The discussion will explore how to craft compelling narratives that resonate with diverse stakeholders, from investors to consumers, while highlighting the unique value propositions of groundbreaking environmental technologies. Chaikin will delve into the challenges and opportunities specific to the cleantech sector, offering practical advice on how to differentiate a brand in a crowded field and communicate complex technological solutions in accessible ways. Attendees can expect to gain actionable takeaways on aligning marketing efforts with sustainability goals, leveraging media relations to build credibility, and creating impactful messaging that drives both business growth and positive environmental change.