Usage-based, consumption, pay-as-you-go... Charging customers based on the actual usage of a product or service is a practice that has exploded across many industry verticals in the past couple of years, from software companies like DataDog and AWS to household appliances like Electrolux and Nespresso. Usage-based models empower companies to more easily monetize new services as well as accelerate time-to-market, all the while offering customers choice and convenience.
In this live podcast discussion with Stephan Liozu, we will dig into a usage-based pricing maturity model that deciphers when the right time is for an organization to take the step from flat-fee subscriptions towards more complex models based on product consumption.
Discussion points:
- Brief overview of usage-based pricing
- The maturity model explained
- The data component
- Live Q&A