How On3 Uses StreamYard to Increase Viewership and Streamline Video

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On3 needed a video platform to produce content for their 24 fan sites on their YouTube channel and other social media platforms. Once they found streaming through StreamYard, they were able to use StreamYard to minimize their tools for video creation, and, in turn, increase their viewership.
Content Creation
I worked in a lot of different software and different providers, not just in video, but in publishing and analytics and all kinds of things. I think StreamYard is the most intuitive, easy to onboard, easy to use, easy to scale.
Will Crall•Vice President for Business Development, On3 Sports

How StreamYard is Used at On3 Sports

On3 was created to cover college sports, primarily college football and basketball, recruiting, and team news. They defaulted to familiar platforms like Adobe Premiere and Zoom to create video content, but they sought to make the combination of tools more organized and enjoyable to use. They found StreamYard to be the best solution for their video content needs. Now, streaming is one of the company’s primary business verticals. Crall and his team find StreamYard incredibly easy, intuitive, and reliable.

We've got a wide range of people who work for us in terms of technical expertise, video expertise. There are some people who are very savvy, who work for us that have a lot of experience in producing video. There are other people who have never done it, never been in front of a camera and we wanted to make it as simple as possible…StreamYard has done that, and it really makes it easy for people with not much expertise or prior experience to get going with producing video, editing video, streaming video.

Versatility with Branding

On3 hosts 24 different fan sites on their site, so having separate branding organized for each site is crucial. "[The ability to] create those specific templates for the various fan sites makes it very easy for our producers to create videos that are on brand for the team and then on brand for the network On3 as a whole."

And what was the result?

Streaming has become a vital tool for On3 and has increased their viewership by 40%! "We see [streaming] as one of our primary business verticals… in the first month of using StreamYard, we increased views and watch time by about 40% over the previous month of just using Zoom and using Adobe and doing recorded video."

Foolproof Design

Crall has had minimal contact with StreamYard's support team because the product works so well for them. “The support from the StreamYard team has been outstanding. But to be honest with you, we really haven't had to use it. And I can't think of one time that really we've had an issue or had a question, maybe something very minor...it's very easy.”

Company Industry

Sports

Team

Media

Use Cases

  • Multiple live shows about college sport game analysis, recaps, and recruiting
  • Custom sub-branding for each show
  • Quick and simple onboarding for team members
On3 used StreamYard to increase their viewership and watch time by 40% by using StreamYard in the first year of their business.
The company could easily onboard multiple team members, regardless of their technical expertise, to produce streamed content for 24 fan sites with custom branding.
On3 can onboard new fan sites and generate team-specific content through StreamYard, allowing them to scale up constantly.

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