How Corewell Health Used StreamYard at a Pivotal Moment in Healthcare

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Corewell Health was able to use StreamYard to communicate essential health information during the pandemic straight from local health experts to their community.
Non ProfitHealth Care
We tried a couple of others out and ultimately thought Streamyard was extremely easy to get up to speed on terms of using it and it was easy to connect to our social channels. It didn’t require a lot of new or extra equipment.
Michael Yoder•Lead Digital Marketing Specialist at Corewell Health

How StreamYard is used at Corewell

During the pandemic, Corewell Health found StreamYard Business and it became an essential tool to connect local health experts to the surrounding community. During their “Community Conversations”, a video series they made using StreamYard, Corewell Health used the ability to multistream live and prerecorded video to various social media platforms to answer questions locals had about the pandemic, the vaccine, and how to keep their families safe. 

 Yoder insisted StreamYard made it possible for them to communicate “face to face” with the community in a time of uncertainty and when it was nearly impossible to see each other in person. Yoder and his team used StreamYard Business to create content from various locations: hospitals, offices, just about anywhere. The functionality of the Teams feature was vital for Yoder and his team.

Video is just so important for driving engagement on our social channels…StreamYard has helped us do that…the ability to produce more video conveniently.

StreamYard’s features brought our vision to life

The Teams feature has also made producing this content easier for Yoder and his team. “I can have co-producers involved in the broadcast. They just rolled out the virtual green room where you can test people’s microphone and video and lighting and if they’re going to share something in the broadcast, like a PowerPoint slide or video or their screen, you can check all that in the virtual green room before you bring them backstage, which is really helpful.”

And what was the result?

"The response to the broadcast…was received in a very positive way. Lots of great feedback and people appreciated hearing from local healthcare experts information related to the pandemic and the vaccine…we’ve used it for streaming information about our occupational health practice and it’s been really well received. We’ve also recorded content and then used that to share the recorded video on LinkedIn”. This has become vital for the organization."

Support with StreamYard

“The support that we’ve received from StreamYard has been really good. They stay in touch with us, they make us aware of webinars where we can learn more about using StreamYard. I have a regular check in with our customer success manager who keeps us up to date on any new things coming down the road or to check in with us to make sure we’re not having any issues or if we do have an issue, we can reach out to them and they’ll help troubleshoot whatever the issue might be…we had some technical issues…and StreamYard was very helpful, very eager to help us troubleshoot the problem…they were very responsive to our needs and very helpful”

Company Industry

Health Care

Team

Marketing

Use cases

  • Pre-recorded video and live video
  • Connect community members to local health professionals for information on COVID-19
  • Driving engagement on social channels
Corewell Health was able to give the local community information about Covid-19 and the availability of the vaccine.
The company was able to pass along information on their occupational health practice, which has proven vital for community members.
They have been able to stream video content from various locations–hospitals, doctors’ offices, practice locations–to give the community the information directly from the source and minimize travel for the marketing team

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