How Mick Radojkovic and SBS Learned to Love Video

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SBS, an Australian public broadcasting company, needed a remote video solution for their radio shows to interview people during the pandemic. They found that StreamYard's quality and easy-to-use interface was perfect for their use case.
Content Creation
All you have to do is open it up and have a look. You'd see straight away that it's a nice clean interface, really easy to use, fast, good quality, great response…I think StreamYard has got the idea, they've got the passion, and they've got the really nice product that will push forward and hopefully get ahead of the pack for a lot of the other products.
Mick Radojkovic•Media Systems Manager, Special Broadcasting Service (SBS)

How StreamYard is used at SBS

Once COVID hit, SBS needed a way to record interviews remotely without sacrificing the video and audio quality. StreamYard was the perfect solution. Now, SBS expanded their use of StreamYard to internal meetings and capturing events in the community. Radojkovic says that they have been able to produce high-quality video content that has skyrocketed their engagement.

StreamYard has made it more possible for us to get high-quality video and audio from interviews no matter where the talent is.

Moving into video with ease

Many producers at SBS were unfamiliar with producing video, but Radojkovic says that StreamYard's intuitive interface and low barrier to entry have helped them to feel confident. “With StreamYard, which I find really handy, I give training sessions to a lot of new staff who aren't that technically proficient, but when it comes to I'd run them through it, once they can already remember where they are, they go, oh yeah, that's here, that's here. It's very easy to pick up...you don't want to have to train people over and over again in this product, it seems you just do it once and they're like, oh yeah, I get it, so it's great.”

And what was the result?

"People are at home, people are overseas, people are wherever. For us, StreamYard has enabled us to get some really good quality video no matter where they are."

Scheduling ahead of time

SBS has a massive Facebook following, so StreamYard's ability to schedule live or recorded content to Facebook. They also broadcast content in 68 different languages, catering to different time zones. “I'm trying to encourage [talent] to record these as live, then schedule them at a time that's most suitable for their audience because all of the shows have different time slots during the day. Scheduling is actually a really good idea because they can put it up to Facebook and all social media at a good time, not necessarily when their show is on live.”

Company Industry

Media

Team

Production

Use cases

  • Record interviews remotely
  • Onboard members of their team to create video
  • Internal meetings
  • Produce high-quality video for a radio station
SBS found that they increased their engagement using video
Using StreamYard's easy-to-use interface, the team feels more comfortable recording videos on their own
StreamYard allows SBS to create high-quality content that can be produced anywhere in-browser

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