What Is an Evergreen Webinar And How You Can Create One

Have you ever found yourself wishing you could bottle up the magic of your latest live webinar and sprinkle it over your audience whenever they need it? Well, this is possible thanks to evergreen webinars – your ticket to perpetual engagement and conversion!

In this article, we will be diving headfirst into the concept of evergreen webinars: what they are, why they matter, and most importantly, how you can create one of your own. So grab a cup of coffee, get comfy, and let's unlock the secrets to crafting timeless content that keeps your audience coming back for more, long after your live broadcast is over.

What Is An Evergreen Webinar?

Simply put, evergreen webinars are pre-recorded presentations that can be accessed and viewed by your audience at any time, day or night. So, they are a virtual on-demand type of webinar but, unlike traditional ones (which are live and have a set date and time), they retain their relevance and effectiveness long after the initial creation.

So, evergreen webinars allow you to deliver valuable information and drive conversions without the constraints of scheduling or time zones. Plus, the ability to automate the process means you can focus on other aspects of your business while your webinar does the heavy lifting of attracting, informing, and converting viewers.

The Advantages of Putting Your Webinar on Autopilot

Let's paint a picture. You've poured your heart and soul into crafting the perfect webinar. It's packed with valuable insights, engaging visuals, and witty banter that keeps your audience on the edge of their seats. But here's the kicker – instead of crossing your fingers and hoping for a massive turnout on the day of the live event, you decide to go down an alternative path. We’re talking about hybrid webinars and, much better, evergreen ones!

Now, I know what you're thinking – "But isn't live always better?" Well, putting your webinar on autopilot might just be the best decision you ever make.

Benefit #1: Flexibility

When your webinar is on autopilot, it can work around the clock to deliver your message to anyone, anywhere, anytime. No more worrying about time zones, scheduling conflicts, or last-minute emergencies derailing your plans. Your content is ready and waiting whenever your audience is ready to press play.

Benefit #2: Automation and Scalability

Putting your webinar on autopilot isn't just about convenience – it's about scalability. With the power of automation, you can reach more people, create new leads, and drive conversions without breaking a sweat. Whether you're a one-person show or a seasoned marketing team, putting your webinar on autopilot frees up valuable time and resources to focus on what really matters – growing your business.

Benefit #3: Availability

By putting your webinar on autopilot, you're also creating a timeless asset that continues to deliver value long after the live event is over. It's like having a 24/7 sales rep working tirelessly to attract, inform, and convert potential customers, even while you work on growing your business.

Great Examples and Case Studies of Automated Webinars

Here are some great examples and case studies of automated webinars:

DigitalMarketer's "Digital Sales and Marketing Mastery" Webinar: DigitalMarketer, a top digital marketing company, offers an automated webinar called "Digital Sales and Marketing Mastery." This webinar teaches essential strategies and tactics for boosting sales and marketing efforts in the digital age.
ClickFunnels' "Secrets Masterclass" Webinar: ClickFunnels, a popular sales funnel builder, hosts an automated webinar named the "Secrets Masterclass." This webinar shares insights into successful sales funnels and how businesses can use ClickFunnels' platform to improve their sales processes.
Leadpages' "Landing Page Design Workshop" Webinar: Leadpages, a well-known landing page builder, offers an automated webinar called the "Landing Page Design Workshop." In this webinar, participants learn about designing high-converting landing pages.
WebinarNinja's "Automated Webinar" Feature: WebinarNinja, a comprehensive webinar platform, allows users to create and automate webinars easily. With WebinarNinja's automated webinar feature, businesses can pre-record their presentations, schedule them for playback, and track attendee engagement and conversions.
Amy Porterfield's "List Building Masterclass" Webinar: Amy Porterfield, a well-known online marketing expert, offers an automated interactive webinar called the "List Building Masterclass." In this webinar, Amy shares strategies for building and growing an email list, a vital aspect of online marketing.

Creating Your Own Evergreen Webinar: Step-By-Step Guide

Alright, it's now time to dive into the nitty-gritty of creating your very own evergreen webinar – the kind of content that keeps on giving long after the lights go out. In this section, we'll walk through each step so you can turn your brilliant ideas into a webinar masterpiece that'll have your audience hitting replay again and again.

Step 1: Choose Your Topic

First things first, what's your webinar going to be about? Think about your audience's pain points, interests, and burning questions. Your topic should be something they can't resist.

Think about your audience – what keeps them up at night? What challenges are they facing? What questions are burning a hole in their brains? Your topic needs to be the answer to their prayers, the solution to their woes.

A good way to plan for a topic is to just use pen and paper (or fire up your favorite note-taking app)... and start brainstorming. If you have a few evergreen webinars you follow and like, you can also use them as inspiration to create yours. However, focus on what would make yours unique!

There’s a golden rule that also applies to the evergreen webinar funnel strategy: Being the first to present on a particular topic can have its advantages. You might capture the attention of early adopters or those seeking the latest information, but there is no guarantee of success. On the other hand, striving to be the best means focusing on delivering exceptional value and engagement to your audience (both in real-time and afterward). While being the first can give you a head start, being the best ensures long-term success and sustainability.

Step 2: Outline Your Content

Once you've nailed down your topic, it's time to outline your content. Think of this step as mapping out the journey you'll take your audience on during your webinar. It's like planning a road trip – you need to plot out your route, decide on the must-see destinations, and anticipate any potential detours along the way.

Start by breaking down your topic into bite-sized chunks. Each one should represent a key point or theme that you want to cover in your webinar. Think about the journey you want to take your audience on – from the initial introduction to the grand finale, with plenty of twists, turns, and "a-ha" moments along the way.

As you outline your content, don't forget to incorporate engaging elements that will keep your audience hooked. This could include storytelling, real-life examples, interactive polls or quizzes, and visual aids like slides or videos. The goal is to create a dynamic and engaging experience that captivates your audience and keeps them glued to their screens. Eye-catching graphics, compelling images, or slides are all great visual aids that can help drive home your key points and keep your audience engaged from start to finish. Don’t worry, though, the next step we’ll cover is all about this.

Be open to flexibility as you outline your content, though. While it's important to have a plan in place, don't be afraid to adjust and refine your outline as needed based on feedback from your audience or new insights that arise during the creative process.

Step 3: Create Compelling Slides

Let's talk about slides – they're not just placeholders for your words, they're the canvas upon which your webinar masterpiece will be painted. Think of each slide as a mini billboard, vying for your audience's attention and begging them to stay tuned for more.

First things first, keep it clean and concise. Nobody wants to be bombarded with walls of text or cluttered visuals that make their eyes glaze over. Stick to the golden rule of simplicity – one main point per slide, with minimal text and plenty of breathing room.

But don't stop there – let's talk visuals. Whether you're a master of graphic design or a Photoshop newbie, there are plenty of tools, tutorials, and resources out there to help you create eye-catching graphics and visuals that'll make your slides pop. Think bold colors, striking imagery, and playful fonts that reflect your brand personality and keep your audience engaged in your pre-recorded webinar or on-demand webinars.

And let's not forget about the content – after all, what good is a beautiful slide if it's filled with boring, forgettable information? Keep your content engaging, informative, and relevant to your audience's needs and interests. You can, for example, share stories, ask questions, and sprinkle in a dash of humor to keep things lively and entertaining.

Step 4: Record Your Presentation

Lights, camera, action! It's showtime! Now that you've got your content outlined and your slides ready to roll, it's time to step into the spotlight and bring your webinar to life.

First things first, find yourself a cozy little nook where you can unleash your inner webinar rockstar without any interruptions. Whether it's your home office, a quiet coffee shop, or a secret hideout in the attic, make sure it's a space where you can focus, get into the zone, and let your creativity flow.

Next up, fire up your recording software of choice – whether it's Zoom, OBS, good old-fashioned QuickTime Player, or a complete solution like StreamYard. Take a deep breath, hit that record button, and let the magic happen. Don't worry about getting it perfect on the first try – we're all human, after all. You should always embrace the occasional stumble or flub and keep on trucking. You can always edit and polish later, so don't sweat the small stuff.

And remember, this is your time to shine – so don't hold back! Let your passion and enthusiasm shine through in your voice, your body language, and your storytelling. After all, your audience isn't just here for information or functionality – they're here for a high-quality experience.

Step 5: Set Up Your Registration Page

Creating a registration page for your webinar is akin to preparing a warm welcome for your audience – it sets the tone for what's to come. Here's how to craft a captivating registration experience:

Begin with a headline that immediately grabs attention and succinctly conveys the value of your webinar. Follow this with a compelling description that outlines what attendees will gain from participating. If the webinar will be given in real time first, you should also clearly indicate the date and time, ensuring that it's displayed in a user-friendly format and it includes the timezone.

Design a registration form that collects essential information without overwhelming the user. Keep it concise, asking for only necessary details such as name and email address. It can be a good idea to incorporate some visually appealing elements that reflect your brand identity and enhance the overall aesthetics of the page. For example, a few images, graphics, and colors that resonate with your audience and reinforce the theme of your webinar.

A great way to enhance credibility is by including testimonials or quotes from past attendees or industry experts who have benefited from your webinars. Social proof can help instill trust and persuade visitors to register. Finally, end with a clear call-to-action (CTA) button that prompts visitors to take the next step and register for the webinar. You should try to use persuasive language that encourages immediate action, such as "Reserve My Spot" or "Sign Me Up!"

Step 6: Boost Promotion and Automation

Once your webinar is recorded and ready to go, it's time to set up your automation. Boosting automation for your evergreen webinar is like adding rocket fuel to your marketing strategy – it's the secret sauce that keeps things running smoothly while you focus on the big picture.

First of all, make sure you automate the registration process to capture leads effortlessly. This will help give your potential attendees a seamless experience and will save you time in manually managing registrations.

You can use automation to deliver personalized communication to your webinar attendees, too. Set up automated email sequences to send reminders, follow-ups, and thank-you messages before and after the webinar for better lead generation. If you can, tailor these messages based on attendee behavior, such as whether they registered, attended, or missed the webinar.

Lastly, choose a webinar platform that supports evergreen webinars, upload your recording, and schedule it for playback. We will cover this step in more detail in the next section, so let’s close this one by reminding ourselves that you should also use every marketing tool at your disposal – social media, email newsletters, blog posts, you name it. Get ready to get creative, strategic, and ready to watch your audience grow.

Step 7: Don’t Forget to Track and Analyze Performance

Automating the tracking and analysis of webinar performance metrics is all about understanding how your audience interacts with your content. Then, you can use this information to fine-tune your plans!

Some of the things you can monitor are key metrics like attendee engagement and conversion rates. Using analytics tools also means you can check your metrics in real time, seeing how your webinar is doing as it unfolds.

Just picture this: You've got the power to see how many people are digging into your content, which bits of your webinar are hitting home, and where you might be losing 'em. With this goldmine of info, you can tweak your presentation or marketing moves on the fly to keep your audience hooked and boost your chances of converting them.

But it doesn't stop there. Automation also empowers you to generate automated reports that translate this wealth of data into actionable insights. These reports can give you a bird's-eye view of your webinar's performance and show you both areas of strength and opportunities for improvement.

Choosing the Best Evergreen Webinar Software

We have covered all the important steps to creating your own evergreen content. By now, you should have your topic locked in and your content outlined. So, it's time to choose the best evergreen webinar software to bring your masterpiece to life.

If you want a platform that's reliable, user-friendly, and packed with features to help you offer your content in the best way possible, StreamYard is the not-so-secret weapon of savvy webinar creators everywhere.

StreamYard isn't just your run-of-the-mill webinar software – it's a powerhouse of potential, with all the bells and whistles you need to take your webinar from meh to marvelous. With its intuitive interface and seamless integration with popular streaming platforms like YouTube, Facebook, and LinkedIn, StreamYard makes it easy to reach your audience wherever they hang out online.

But there's more! From customizable branding options to interactive audience engagement tools, StreamYard gives you everything you need to keep your viewers glued to their screens and coming back for more.

So there you have it, folks – when it comes to choosing the best evergreen webinar software, StreamYard is the clear winner. What are you waiting for? Try StreamYard for free today.