How Nampa School District Used StreamYard to Connect to Their Community

StreamYard helps the Nampa School District connect to 100,000 members of their community on their social channels. By using StreamYard, the district has been able to involve the students' families in school activities and events.

Education

The kids seeing themselves on YouTube and being able to go back and rewatch it… we're creating memories, not just events…Instead of a graphic that we hope and pray people are actually going to look at and read, people are more likely to listen to a quick little sound byte, watch a quick little video, and [StreamYard] makes it the easiest way.

Tyler Keefe•Digital Communications Specialist, Nampa School District

How StreamYard is used in the Nampa School District

Sherman Elementary School’s principal Cortney Stauffer and teacher Tyler Keefe teamed up four years ago to turn the school into a STEM-based school. During that process, they realized they had to strengthen the Nampa School District’s connection to parents, teachers, and students and bring them more on board for the change. They implemented StreamYard’s live and recorded video capabilities to create a virtual newsletter to alert parents of upcoming events. The school became an Apple Distinguished School: a large component of that was due to the outreach to the community that they did through StreamYard. Cortney moved into the position of Executive Director of Operations in the District and Tyler the Digital Communications Specialist. They have continued to use StreamYard, but have broadened their efforts to include filming of assemblies, classroom activities, student project expos, sports games, and even a podcast.

It was humanizing the school, humanizing the school district. Who are the people that are behind what happens at the school? And what we find is that if people don't know…they are more disassociated. As soon as we started publishing those lives…We know who that is and so we know who to talk to. And it personalizes a little bit.

Multiple use cases

The Nampa School District has found other ways to use StreamYard besides their "digital newsletter." “I think we're finding ways that it wasn't necessarily intended for. We're finding a lot of ways to be able to create inside of it and produce engaging videos, engaging opportunities, and really meaningful experiences for everybody involved”

And what was the result?

“We have found it to be a really useful tool… adaptable…for different environments. And that's why we love it. That's why we've spent time getting to know it and now we've taken it to a district level where we're broadcasting to 100,000 people every day.”

Easy to onboard

Stauffer and Keefe found StreamYard easy-to-use and learn so they can focus on their content. “I found it very intuitive…It's pretty turnkey. If you turn it on, you can start working in it fairly easily.”

Company Industry

Education

Team

Media

Use cases

Communicating with parents and guardians using a video “news bulletin”
Capturing sports’ games, assemblies, holiday parades, and expos of student projects to share with students and their families
Humanize educators for stronger connection with parents, students, and other local schools

Nampa School District was able to increase attendance to important events happening in the school by streaming video announcements of events, creating a solid bond between students’ education and parent involvement.

The media team has increased viewership of their video content by 360,000%

Capturing sports games, project fairs, assemblies, and events have excited students and created special memories between students and their school; family members around the world are viewing video content from home and are able to stay up to date with what is happening in their family member’s educational life.

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