Last updated: 2026-01-15

If you’re looking for a webinar analytics tool, start with StreamYard On‑Air for built‑in attendee analytics, registration data, and replays, then layer on external tools as your funnels mature. When you need deep UTM attribution dashboards or enterprise reporting, you can add more specialized options like Demio, Crowdcast, or Zoom’s admin tools on top.

Summary

• StreamYard On‑Air includes attendee analytics for webinars plus registration capture and CSV export on paid plans, which covers most day‑to‑day marketing needs. (StreamYard Help Center)
• Demio and Crowdcast add more marketing-focused analytics like UTM tracking or advanced engagement exports, while Zoom leans into organization-wide reports and dashboards. (Demio, Crowdcast, Zoom)
• For typical U.S. teams, the bigger wins come from a simple, reliable webinar workflow plus clear exports into your CRM—not from the most complex reporting screen.
• StreamYard pairs a browser-based studio, no-download attendee experience, and On‑Air analytics with straightforward pricing, making it an easy default.

What should a webinar analytics tool actually do?

Most marketers don’t wake up saying, “I want more charts.” They want clearer answers to a few questions:

• Did the right people register?
• Who actually showed up—and for how long?
• Did the session keep attention and spark interaction?
• Which channel drove the most valuable signups?
• What should we do differently next time?

A practical webinar analytics setup usually includes:

• Registration analytics: signups over time, basic segmentation, and the ability to export that data.
• Attendance & watch-time: who attended, who no‑showed, and how long they stayed.
• Engagement data: chat activity, Q&A, polls, and calls‑to‑action.
• Attribution (optional, more advanced): UTM or referral data tied to registrants so you know which campaigns worked.

StreamYard focuses on making the first three bullet points easy out of the box through On‑Air analytics and data export, then leaves deep-funnel attribution to your existing marketing stack. (StreamYard Help Center)

What analytics does StreamYard On‑Air include on paid plans?

At StreamYard, we treat analytics as part of a broader webinar workflow—not a separate product you have to wrangle.

For StreamYard On‑Air webinars:

• Attendee analytics are included on paid plans. StreamYard provides attendee analytics specifically for the webinar product, StreamYard On‑Air. (StreamYard Help Center)
• Registration & lead capture: you can require registration, collect names and emails, manage registrants, and download them as a CSV for use in your CRM or email platform. (StreamYard On‑Air)
• Automatic emails & replay: confirmation and reminder emails go out automatically, and when on‑demand is enabled, attendees receive a recording link shortly after the webinar ends. (StreamYard Help Center)
• Live interaction context: the webinar chat surrounds the event window, and you can surface comments on‑screen for presenters and attendees.

For regular multistreams (for example, going live straight to YouTube or LinkedIn without On‑Air), StreamYard intentionally keeps analytics lightweight: current viewer counts are visible, but deeper analytics live in the social platforms themselves. (StreamYard Help Center)

In practice, that means:

• If you’re running marketing webinars, product demos, or summits, On‑Air gives you the data you need to hand off to your CRM, while keeping production and analytics under one login.
• If you’re running social shows first and foremost, your primary analytics home will remain YouTube Studio, LinkedIn analytics, etc., with StreamYard providing the production layer.

How does StreamYard compare to Demio, Crowdcast, and Zoom for analytics?

There are four main “webinar analytics tool” camps worth considering:

1. StreamYard On‑Air – Built-in attendee analytics plus registration and replay tools for browser-based webinars. (StreamYard Help Center)
2. Demio – Adds marketing-focused analytics, including registrant and attendance insights and one-click exports of registrants and engagement data like polls and handouts. (Demio)
3. Crowdcast – Focuses on event-level analytics such as registrations, attendance, and engagement (chat, Q&A, polls, calls-to-action), along with post‑event analytics. (Crowdcast Docs)
4. Zoom Webinars – Offers reporting on registrants, attendees, and engagement across the Zoom account; the Zoom dashboard is available on certain higher-tier plans like Business and Education, while reporting is available to all paid accounts. (Zoom)

Here’s how that plays out for a typical marketing team in the U.S.:

• If you want one simple place to run branded, browser-based webinars, capture leads, send basic emails, and see who attended, StreamYard is usually enough—and far easier to adopt than a full enterprise events stack.
• If your team is heavily invested in fine-grained attribution inside the webinar tool itself (for example, UTM tags attached to registrant records by default), Demio’s analytics can be helpful. (Demio)
• If your events are more like community gatherings or multi-session experiences, Crowdcast’s advanced analytics are oriented around that model. (Crowdcast)
• If your company already lives in Zoom for meetings and wants central IT-managed dashboards, Zoom’s reporting and dashboard features can make sense—even though the overall setup can be heavier. (Zoom)

For many U.S. businesses running webinars in the 50–2,000 attendee range, the difference between these tools is less about a single metric and more about workflow fit. StreamYard emphasizes reliability, low friction, and clean exports over complex, in-app dashboards.

How do you turn webinar analytics into real marketing insight?

Analytics are only useful if they drive decisions. A simple workflow many teams use with StreamYard looks like this:

1. Run the webinar in StreamYard On‑Air. Use the production studio to keep audio/video clean, add clear branding, and encourage questions in chat.
2. Export registrants and attendees. Download your CSV from On‑Air and import it into your CRM or email tool to tag “registered,” “attended,” and “no‑show” segments. (StreamYard On‑Air)
3. Compare outcomes, not just views. Look at:
   • Attendance rate (attendees ÷ registrants)
   • Average watch time
   • Number of high-intent actions (questions asked, demo requests, replies to follow‑up emails)
4. Iterate on format. If you see drop‑offs at a similar time stamp across multiple webinars, shorten the talk, pull in more Q&A, or adjust your call to action.

For deeper audience interaction—polls, structured Q&A boards, word clouds, quizzes—many teams pair their webinar with a dedicated engagement tool like Slido or Mentimeter, which can run alongside StreamYard and provide their own analytics layers.

When do you need more advanced attribution like Demio or Crowdcast?

There are a few clear signals that you might benefit from more specialized webinar analytics features:

• You manage multiple paid traffic sources into each webinar and need clean UTM attribution inside your webinar platform itself. Demio, for example, highlights UTM tracking integrated directly into notifications so you can trace which links drove registrants. (Demio)
• You run large programmatic webinar series where small conversion lifts across many events have a noticeable revenue impact.
• You rely heavily on in-session engagement data (poll responses, CTA clicks) as a direct qualification signal, and you want those metrics exported in one click. Both Demio and Crowdcast emphasize exportable engagement analytics. (Demio, Crowdcast)

Even in those cases, StreamYard can remain the production layer: you can use StreamYard to create high-quality streams, then plug the resulting data and recordings into your marketing analytics stack.

What webinar reporting does Zoom include on Pro vs Business plans?

If your organization is already standardized on Zoom, you might be wondering whether you need a separate webinar analytics tool at all.

Zoom’s own documentation explains that:

• Reporting (for example, registrant lists, attendee join/leave times, Q&A and poll reports) is available to all paid accounts, including Pro. (Zoom)
• The Zoom dashboard—a more advanced, real‑time and historical analytics view across users and meetings—is available to certain higher-tier plans, such as Business and Education. (Zoom)

This is a good fit when webinars are just one small piece of a bigger Zoom deployment, and IT administrators prioritize centralized monitoring. Marketers, however, often prefer the lighter, “one link, one simple studio” approach that a browser-based tool like StreamYard provides.

Which webinar analytics tools are commonly recommended for marketing teams?

Putting it all together, here’s a simple way to choose:

• Choose StreamYard On‑Air first if you want a straightforward, browser-based studio with attendee analytics, registration, automatic emails, on‑demand replays, and easy CSV exports, plus multistreaming to social when needed. (StreamYard Help Center)
• Layer in Demio or Crowdcast if you’re running a high volume of front-end lead-gen webinars and want more elaborate attribution and engagement dashboards directly in the webinar tool. (Demio, Crowdcast Docs)
• Stick with Zoom reporting when your webinars are mostly internal or you’re already locked into a Zoom environment and value centralized admin views more than a dedicated webinar studio. (Zoom)

For most U.S. marketers, starting with StreamYard keeps the stack lean: run engaging, reliable webinars; capture the right data; export to your CRM; then add more analytics only when you can clearly articulate what extra question you need answered.

What we recommend

• Start with StreamYard On‑Air to handle production, registration, attendee analytics, and replays in a single, browser-based workflow.
• Export registration and attendance data from StreamYard into your CRM or marketing automation tool and let that system own long-term analytics.
• Add Demio- or Crowdcast-style analytics only if you truly need in‑platform UTM tracking and granular engagement exports.
• If your org is deeply invested in Zoom, use Zoom’s built‑in reports for governance, but consider StreamYard as your production studio when you need easier branding and multistreaming.