Your live streams may speak for themselves, but that doesn't mean you can't improve their reach. Video transcripts are a sure-shot way to refine your content strategy besides generating audience interest. It might seem a trivial part of your live brand, but it is a must-have in the digital-driven world.

Before we learn how to create a video transcript from a live stream, let's first understand what a video transcript is and why you need it.

What Is A Video Transcript?

A video transcript is a record of a video's content in written or text form. In other words, it is a document of text that's converted from a video's spoken words.

Remember those captions you see on-screen? Well, those are created from transcripts. When you have a video transcript ready, you can add text/subtitles that viewers can read on-screen.

This process of converting audio into text is called transcription, and there are several ways to do that. For example, manual transcribing, hiring a pro, using AI transcription software or speech recognition technology, etc.

Why Create A Video Transcript From A Live Stream?

There are various reasons why a video transcript acts as one of the strongest pillars of a live streaming strategy:

To Improve Your Video's Accessibility

According to the World Health Organization, by 2050, over 2.5 billion people are expected to have some degree of hearing loss. So, what's your brand doing to help the deaf and hard of hearing consume your live video content?

It's safe to admit that a video transcript will provide better access to people with hearing disabilities. People can read the text and understand the context of the video better. Plus, as transcripts can be used for captioning, it provides an excellent overall user experience for deaf and hard-of-hearing viewers.

Then again, video transcripts also help ESOL viewers comprehend the content. With millions of live stream viewers being ESOL students, it makes sense to make your content more accessible to them and increase your audience.

To Offer A Better User Experience

For the time-strapped viewers who want to learn something from live streams but couldn't devote a lot of time watching them, transcripts provide an advantage. They give such users a better understanding of the content, allowing them to jump to the sections they want to watch.

For example, you can easily read the transcript of this TEDx Talk without having to watch or listen to it in its entirety.

Plus, transcripts also serve those who can't consume a video in a noise-sensitive environment, such as a library or train commute.

To Give A Boost To Your Search Traffic

Live streams alone aren't searchable across the web. Yes, there are descriptions and titles that help improve inbound traffic through live streams, but search engines can't crawl videos entirely. A lot of times, they guess what the context of your video is.

So, when you add a transcript containing relevant keywords about your brand and niche, search engines can recognize and index them. This not only supplements the information you've already shared in the title and description but also generates more traffic to your web pages.

To Hook The Viewers & Improve Retention

Apart from bringing in more views to your live streams, transcripts are also helpful in engaging them and reducing the bounce rate.

For example, if a user lands on your live stream's transcript through a search query, chances are, they are going to spend some time watching the content or reading the entire transcript (to get the solution they're looking for). And the longer they stay on your webpage; the higher are the probabilities that they will consume more of your content.

Reach A Wider Audience

When you transcribe your live streams, you not only make them more accessible but also increase the chances of reaching another audience.

For example, if your video is primarily in English, you could translate your transcript into other languages.

This would allow viewers who don't speak the language but also like your videos to be able to watch them and understand them.

To Repurpose Your Live Streams

We've already shared how repurposing your live streams helps build a content engine. With a transcript, you can spur a wave of content pieces – all that you'd need to do is refine the text and create a blog, eBook, social media post, etc.

Besides giving you the opportunities to rank more keywords and build internal links, transcripts can also aid in amassing followers with value-added content.

To learn more on how to repurpose your live streams, check out this video:

How To Create A Video Transcript From A Live Stream

Step 1: Create A Broadcast On StreamYard

Go to StreamYard and create a broadcast. Use the many features available on StreamYard to create a fantastic live stream and go live!

Step 2: Go To Your Saved Broadcast And Play It

After successfully ending your broadcast, go to your "Past Broadcasts" and click the three dots next to the live stream you want a transcript for. Then, select the "Download recording" option to download the whole recording or just the audio file and play it.

Alternatively, you can simply go to your broadcast on YouTube or any other platform you have streamed it on. Then, once you're on the video page, play it.

Step 3: Use A Tool

Now, use an AI tool to create a video transcript from a live stream. For this tutorial, we're going to use Otter.

Log in to Otter and hit the "Record" button on the top right. You can also click "Import" to upload the audio or video file from your computer or mobile device.

Once your transcript is recorded, hit the stop button, and your note will start processing.

When your transcript is ready, you'll see a "Note is ready" notification along with a summary of your keywords.

Click on the note to read the transcript. Be sure you review the transcript and fix any of the text that needs to be updated.

You can now copy and paste it into a document. Or, export it by clicking the three dots on the right.

You can also share the transcript by clicking the "Share" icon.

Uploading Your Video Transcript

Once you've created a video transcript from your live stream, you can use the final file on your favorite social media platforms such as YouTube, Facebook, and more.

To add your video transcript to YouTube, follow these instructions.

Over To You

Creating a video transcript from a live stream is easy, but you may have to edit the transcript to ensure it's perfect. Perhaps a shock to AI lovers, the concept of checking your transcript before publishing it is alive and well. So, check each word to make sure what you said is what's written out there.

You can also use a transcript to improve your pronunciation of certain words if you notice they're not being picked up by the transcription service.

With more broadcasters, including the transcripts may give you an edge over the competitors besides making your broadcasts searchable, indexable, and more easily accessible.

So, tap into the world of transcripts and increase your share of the audience.

To learn more about improving your live streams and offering a remarkable experience to your viewers, check out these handy tips.

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