Whether you're whipping up content for your YouTube channel or putting together business presentations, you get how crucial videos are, right? Well, that's where videography steps in. It's all about the whole shebang of capturing, editing, and making these projects come to life.

In this article, we will explain everything you need to know about videography, recording, and streaming. We will also throw in some handy tips to become even better at video production and post-production. So, let’s get started!

Videography Definition: What Is It?

As promised, we’ll first go through the definition of videography.

The term refers, specifically, to the process of capturing moving images. This is typically done using a video camera or another digital recording device.

Videography is, then, both the art and the technology of creating video content. The purpose, though, can vary. The videos can be done for filmmaking, television production, documentary work, corporate videos, or social media content.

Why Does Videography Matter?

No doubt about it, video packs a serious punch as a communication tool. There is a general agreement that video can, in fact, get across intricate messages and emotions, way better than just plain text or still pictures.

If we had to boil down the perks of videography, we'd likely put it this way: Videography makes storytelling easier. This is why it's the go-to choice for capturing events and sharing experiences.

Elements of Videography

There are a few key aspects of videography you should keep in mind. These include:

  1. Camera operation: Videographers use cameras and electronic media to capture visual content. So, they tend to be great at framing shots, adjusting exposure settings, and using various accessories to get the best look.
  2. Composition: Like photography, videography relies on principles of composition to create visually appealing and effective shots (like framing, rule of thirds, leading lines, and visual storytelling techniques).
  3. Lighting and sound: Videographers must understand how to work well with natural light and artificial lighting sources. Sound is also a vital component, as you will often need to capture audio alongside video (dialog, ambient noise, or music).
  4. Editing and post-production: Lastly, video editing involves selecting, trimming, arranging, and enhancing video clips (typically using editing software). After capturing footage, you will also usually engage in post-production activities such as color correction and audio enhancement.

Videography vs Cinematography

Videography is all about making video content, usually aiming to capture events, info, or stories with a practical and efficient approach. Cinematography, on the other hand, is more about creating motion pictures, like films and movies.

Cinematographers tend to see their work as more of an artistic and cinematic endeavor, focusing on storytelling, visual style, and creative expression. In a nutshell, videography is all about capturing live events (and then tweaking things like lighting, adding music, and sound effects, you get the drift!).

Types of Video Content

There are a few different formats or categories of video content that are commonly posted to platforms like YouTube today. Although these are not exhaustive, the most popular include:

  • Interviews: People getting in front of a camera and having a conversation. In many cases, these interviews are also live streamed to platforms like Facebook, Instagram, or TikTok.
  • Tutorials: Typically, short videos that demonstrate how to do something or showcase a skill.
  • Documentaries: Narrative videos that tell a specific non-fiction story.
  • Product reviews: Real users testing and talking about an actual product or service and explaining their impressions. Reviews are pretty popular on YouTube and social media in general.
  • Events: These could be press releases, wedding videography, parties, ceremonies, music videos, and many others.

Recording, Video Editing, and Streaming Tips

If you are a videographer, you probably have your own process you like to stick to. However, there are a few steps that will be shared by most video creators looking to create good quality final products. These are pre-production, filming, editing, and post-production.

We thought it would be helpful to share a few tips for each of these steps. So, here are a few things to keep in mind.


  1. Create a script that outlines the dialogue and narration.
  2. Prepare a checklist of all the equipment you'll need, like digital cameras, lenses, lighting, and audio gear. And make sure everything is in working order before shooting videos!
  3. Create a detailed budget to manage your expenses. Also, set a realistic shooting schedule that includes breaks and potential delays.

Filming and Editing

  1. Use tripods, gimbals, or Steadicam camcorders to ensure steady shots and reduce shake.
  2. Capture clean and high-quality audio by using external microphones and monitoring sound levels.
  3. Record multiple takes of each scene and capture different angles.
  4. Trim unnecessary footage and select the best takes to create a coherent narrative.
  5. Incorporate background music and sound effects to better the overall audiovisual experience.


  1. If you're publishing online, optimize your video's title, description, and tags to improve its discoverability.
  2. Design an eye-catching thumbnail and promotional materials to attract viewers.
  3. Monitor your video's performance using analytics tools. This will help you learn more about your viewers (and adjust your content accordingly!).


Video has become a central tool in marketing and advertising campaigns, education, business communication, storytelling, news, and social media content.

If you’re looking for a simple yet powerful solution to record and stream videos, you should consider StreamYard. It was designed to empower videographers and help them not just create content but also distribute it. And all without even leaving your browser!

With StreamYard, you will be able to record high-quality video and instantly share them on Facebook, YouTube, LinkedIn, and more.

Get started today for free!

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