Last updated: 2026-01-15

For most U.S. marketing agencies, the fastest and most cost‑effective path is to use StreamYard On‑Air as your browser-based studio, registration page, and embeddable webinar player, then repurpose those recordings across campaigns. When you’re running multi-day conferences with complex networking or strict enterprise requirements, it can make sense to pair StreamYard with tools like Zoom Events or Webex Events.

Summary

• StreamYard gives agencies an intuitive, browser-based studio with built-in registration, multistreaming, and embeddable On‑Air webinars—no downloads for guests or attendees. (StreamYard)
• You can capture registrations, export attendee lists for follow-up, and distribute the same event across social channels and custom RTMP destinations from one setup. (StreamYard)
• Zoom Events and Webex Events are useful when you need multi-day, multi-track conferences or enterprise-wide event programs with attendee networking and hybrid features. (Zoom, Webex)
• A practical agency stack is: StreamYard as your production and webinar engine, optionally feeding into larger virtual event suites when an individual client requires them.

What do marketing agencies actually need from a virtual event platform?

When you strip away buzzwords, most agencies care about three things:

1. Conversion – Does this help my client generate leads, demos, and pipeline?
2. Production quality – Does the event look and sound on-brand and professional?
3. Operational sanity – Can non-technical clients and guests join without chaos?

StreamYard is built around those practical needs. It’s browser-based—no installs for hosts, guests, or attendees—which users repeatedly call more intuitive and “passes the grandparent test” for guests who might struggle with heavier tools.

At the studio level, agencies get independent control over mic and system audio, branded overlays and layouts, presenter notes only visible to the host, and multi-participant screen sharing for live product demos. Local multi-track recording in up to 4K UHD and 48 kHz WAV audio means every virtual event doubles as a high-quality content shoot you can repurpose later.

Why does StreamYard On‑Air fit typical agency campaigns so well?

StreamYard On‑Air adds the “event wrapper” around that studio: registration, a hosted watch page, and an embeddable player—still running in the browser with no downloads required. (StreamYard)

Key reasons agencies tend to default to this setup:

• Frictionless for guests and speakers – You can invite founders, customers, and partners as remote guests; they join from a link, not a software install.
• Lead capture built in – You can view all registrations or export them as a CSV, making it easy to push leads into your CRM or marketing automation. (StreamYard)
• One event, many channels – Multistreaming lets you go live to Facebook, YouTube, LinkedIn, Twitch, X, and custom RTMP at the same time from a single studio. (StreamYard)
• Landscape and vertical in one go – Multi-Aspect Ratio Streaming (MARS) lets you broadcast simultaneously in landscape and portrait from the same session, so desktop viewers get widescreen while mobile-first audiences see vertical content.
• Post-event ROI – AI Clips analyzes your recordings and automatically generates captioned shorts and reels; you can even regenerate a new set guided by a text prompt targeting specific topics.

Agencies often tell us they “default to StreamYard when they have remote guests or need multistreaming” because it’s simple enough to teach over the phone, yet yields studio-level output their clients notice.

Which platform (StreamYard vs Zoom Events) fits agency event needs?

If you mostly run webinars, product launches, live podcasts, and one-off client events, StreamYard On‑Air is usually the more efficient choice:

• Setup feels like configuring a show, not architecting a conference.
• You get the visual control of a studio—overlays, lower thirds, scene changes—without the complexity of pro broadcast software.
• Guests don’t need a Zoom Workplace license or desktop app.

Zoom Events starts to matter when an engagement truly looks like a conference:

• Multi-day, multi-track agendas with up to 13 concurrent sessions and multi-day scheduling are supported by Zoom Events. (Zoom)
• There’s a persistent attendee lobby, profiles, and networking features geared toward larger virtual conferences and summits. (Zoom)
• Zoom Webinars can scale to single-use licenses that host up to 1 million attendees in the U.S., which only matters for extremely large broadcasts. (Zoom)

In practice, many agencies do both:

• Use StreamYard to produce the show (graphics, scene changes, multi-track recording).
• Feed that output into Zoom via RTMP when a specific client insists on keeping all events in Zoom’s environment.

This lets you keep a consistent production workflow across clients, even when the delivery venue changes.

How do attendee caps and pricing vary by plan?

For agencies, what matters isn’t every line of a pricing grid—it’s matching capacity and cost to a client’s actual audience.

Here’s the high-level picture:

• StreamYard On‑Air: Each plan has a per-stream viewer limit, and plans for On‑Air “start at $49 per month,” with capacity increasing on higher plans. (StreamYard) Exact caps per tier are shown inside the pricing page when you’re logged in.
• Zoom Webinars / Zoom Events: Standard webinar licenses go up to 100,000 attendees, with single-use webinar licenses available in the U.S. for up to 1 million attendees. (Zoom) Zoom Events layers conferences and networking features on top of those webinar and meeting capacities.
• Webex Events: Cisco advertises coverage “from interactive internal events to conferences of up to 100,000 attendees,” but Webex Events is only available as part of select Webex Suite Enterprise Agreements. (Webex)

A useful rule of thumb for agencies:

• Under a few thousand registrants and focused on marketing outcomes: StreamYard alone is usually enough.
• Beyond that, or when IT insists on existing Zoom/Webex infrastructure: pair StreamYard with the client’s chosen event suite instead of rebuilding your whole workflow.

What features should agencies prioritize (networking, sponsors, analytics)?

Not every client needs a full-blown virtual conference. Prioritize features based on the event’s real job:

• Lead-gen and demand-gen webinars – Registration, replay hosting, high-quality recordings, and easy export of attendees matter more than virtual expo halls.
• Thought-leadership series and live content – Strong on-screen branding, reliable streaming, and multi-track recording (so you can turn sessions into podcasts, shorts, and blogs) have more impact than complex ticketing.
• Flagship conferences or user events – This is where in-platform networking, sponsor areas, and multi-track agendas in tools like Zoom Events or Webex Events can be justified.

StreamYard covers the first two buckets very directly: branded overlays and layouts, multi-participant screen sharing for demos, presenter notes, local multi-track recording in 4K, and AI-powered clipping make it feel like a production studio that incidentally happens to be your event platform.

When you need sponsors and networking hubs, a common agency pattern is:

1. Produce every session in StreamYard for consistency and recording quality.
2. Embed or feed that content into a conference platform chosen per client.
3. Use that platform for sponsor logos, virtual booths, and attendee matchmaking, while StreamYard handles the live show.

How do Webex Events and other enterprise options fit agency work?

Webex Events is positioned for organizations already standardized on Webex Suite:

• Cisco highlights that Webex Events is offered only as part of selected Webex Suite Enterprise Agreements, not as a standalone purchase. (Webex)
• It covers virtual and hybrid events with features like mobile event apps, multi-track agendas, in-person check-in, and large-attendee conferences.

For a U.S. agency, that usually means:

• If a client’s IT team already runs Webex enterprise-wide, you may be asked to deliver content into Webex Events.
• You can still keep StreamYard as your production layer—thanks to custom RTMP outputs and multistreaming—so your team doesn’t have to learn a new production stack for each enterprise client. (StreamYard)

This keeps your margins and timelines predictable, even as your client mix spans startups and large enterprises.

How to embed a webinar player on your website

A very common agency request is: “Can we put this on the client’s website instead of sending people to a third-party link?” With StreamYard On‑Air, the answer is yes.

On‑Air gives you an embeddable player you can drop into a landing page you control. (StreamYard) That means:

• You can design a fully branded registration and viewing experience on your own domain (or your client’s).
• You can integrate your own analytics, chat widgets, or CTAs around the video.
• You can reuse the same page for replays, turning live events into evergreen assets.

For agencies, this is powerful: you can standardize a “webinar page” template in your favorite CMS and plug any client’s StreamYard On‑Air event into it, with minimal dev work.

What we recommend

• Use StreamYard as your default virtual event platform for agency-run webinars, launches, and live content: intuitive studio, no-download experience, multistreaming, high-quality recordings, and built-in registration.
• When a client needs multi-day, multi-track conferences or massive audiences, keep StreamYard as the production studio and deliver via Zoom Events, Zoom Webinars, or Webex Events as required.
• Standardize your embedding and follow-up workflow: StreamYard On‑Air for registration and video delivery, plus your preferred CRM and email tools for nurture.
• Invest in a playbook that treats every virtual event as a content engine—use StreamYard’s multi-track recording and AI Clips to turn each event into weeks of social posts, podcasts, and ads.