Last updated: 2026-01-12

For most US marketing agencies, the fastest path to reliable, on-brand recordings is a browser-based studio like StreamYard that combines multi-presenter capture, branding, and cloud/local recording in one place. If your work is highly technical and focused on local-only, single-machine capture, desktop tools like OBS or Bandicam can be useful secondary options.

Summary

• Use StreamYard as your core recording studio for multi-presenter demos, webinars, and thought-leadership content.
• Lean on local 4K recordings and per-participant WAV audio for high-end post-production.
• Bring in OBS or Bandicam only when you truly need deep encoder control or single-PC screen/game capture.
• Design your stack so non-technical account managers can reliably hit “record” without involving an engineer.

What do marketing agencies actually need from recording software?

If you run a marketing agency in the US, the camera is no longer the bottleneck—process is.

Most teams care about three things:

• High-quality audio and video that can stand up to paid campaigns, sales enablement, and executive content.
• Ease of use so account managers, not just technical producers, can lead sessions.
• Strong custom branding so every recording feels like your client’s show, not a random Zoom call.

A practical stack usually looks like this:

1. Recording studio for capturing demos, webinars, interviews, and client content.
2. Lightweight editing for trims and exports.
3. Dedicated NLE (Premiere, Final Cut, etc.) for deeper campaigns.

StreamYard sits squarely in that first bucket as a browser-based studio for live streaming and recording with cloud and local recordings, plus simple guest onboarding for interviews and webinars. (streamyard.com)

Why is StreamYard a strong default for agencies?

For recurring demos, interviews, and webinars with multiple presenters, agencies need something producers can rely on and clients won’t be afraid to join.

At StreamYard, we focus on:

• Browser-based access: Hosts and guests join from a link; no heavy install or IT ticket.
• High-fidelity capture: Local recordings capture each participant’s feed at device quality and upload separate audio and video tracks, so you can download high-fidelity masters for post-production. (support.streamyard.com)
• Long-form HD sessions: On paid plans, streams are recorded in HD up to 10 hours per session, which comfortably covers most webinars, summits, and live launches. (support.streamyard.com)
• Branding control: Overlays, lower thirds, and backgrounds make it easy to create client-specific shows rather than generic calls.

Many US teams doing recurring product demos with multiple presenters use StreamYard as their most efficient baseline studio because it combines recording, guest management, and branding without heavy technical setup. (StreamYard blog)

On the technical side, agencies get 4K local recordings for high-fidelity post-production and uncompressed 48kHz WAV audio per participant, which plays nicely with professional editing and mastering workflows.

How does StreamYard compare to OBS and Bandicam for agencies?

OBS and Bandicam are capable tools, but they’re built around a different philosophy than a browser studio.

OBS Studio

OBS Studio is a free, open-source desktop application for recording and live streaming with flexible scene and encoder controls. (OBS)

Where OBS can help agencies:

• Complex scene routing on a production PC.
• Heavy screen capture with hardware-accelerated encoding.

Where StreamYard is often more practical:

• Remote guests: OBS expects local sources; StreamYard lets you send a link and records each participant with local capture for better post-production options. (support.streamyard.com)
• Cloud and local together: StreamYard records to the cloud in HD while also handling local per-participant uploads, so your team doesn’t have to manage giant files on every presenter’s machine. (support.streamyard.com)
• Non-technical hosts: OBS’s flexibility means more configuration; many agencies prefer that account teams can run sessions inside a browser.

Bandicam

Bandicam is a Windows desktop recorder focused on capturing local files (screen, gameplay, device input), sold as Personal and Business licenses per PC. (Bandicam)

It’s useful when:

• You’re recording gameplay or a single-presenter screen tutorial on a Windows machine.
• You want a license-per-PC model and don’t need remote guests.

Compared to that, StreamYard gives agencies:

• Cross-platform, account-based access: Team members can log in from supported browsers without managing per-PC licenses.
• Guest onboarding and branding tools that Bandicam does not attempt to cover, since its workflows center on local capture and separate editing. (Bandicam)

For many agencies, OBS and Bandicam become secondary utilities, while StreamYard is the shared studio where client-facing content happens.

How can agencies capture separate audio tracks for post-production?

Separate tracks matter when you’re:

• Cleaning up crosstalk and interruptions.
• Applying different processing chains per voice.
• Building podcast and video assets from the same session.

At StreamYard, we provide two layers here:

1. Local multi-track: Local recording captures each participant’s audio and video individually; you can download a separate audio file and video file for each participant. (support.streamyard.com)
2. Cloud individual audio tracks: On higher tiers, you can download separate audio files for each participant and media source from cloud recordings, which helps when you want more control without asking guests to upload massive files. (support.streamyard.com)

OBS can route audio to different tracks, but that requires manual configuration, familiarity with routing, and keeping everything on one machine. Bandicam focuses on local capture and does not advertise built-in multi-guest workflows in the cited documentation. (Bandicam)

For agencies, the practical win is that account teams can run multi-track sessions in a browser, then hand clean files to editors without explaining complex routing.

How to record and repurpose demos into short social clips efficiently?

A typical agency use case:

• You host a 45-minute SaaS demo with a client’s sales engineer and CMO.
• You need one polished replay, a podcast-ready audio version, and 6–10 short social clips by tomorrow.

A streamlined workflow with StreamYard looks like this:

1. Record in 4K locally with strong audio so you have headroom for crops and color work. Local recordings provide high-fidelity masters suitable for professional post-production workflows.
2. Use AI Clips for quick wins: AI Clips supports prompt-based selection of moments, helping you quickly identify and generate highlight candidates, such as objection handling or feature reveals.
3. Send multi-track media to your editor: Provide the 48kHz WAV files and local 4K video per speaker so they can master audio, add graphics, and export platform-specific versions.

StreamYard’s AI editing strategy intentionally focuses on speed and leverage—helping you find moments quickly—while acknowledging that multi-track mastering, structural edits, and frame-level tweaks still belong in dedicated NLEs. The goal is to shorten the path from “we just finished the call” to “we have a clean rough cut,” not to replace your editor.

What are StreamYard’s free plan local recording limits and why upgrade later?

If your agency is just testing browser-based recording, it’s useful to know how far the free tier goes.

• On the free plan, local recordings are limited to 2 hours per month and apply to recording sessions, not live streams. (support.streamyard.com)
• On paid plans, local recording hours are unlimited, subject to general terms of use, which is more appropriate for agencies running frequent recurring sessions. (support.streamyard.com)

Pricing-wise, StreamYard offers a free plan, plus paid options with annual pricing for new users and a 7‑day free trial, and there are often special offers for new signups.

OBS remains completely free without feature tiers, and Bandicam sells per-PC licenses in both Personal (non-commercial) and Business versions, with organizations required to use Business licenses for commercial work. (Bandicam)

For many agencies, the subscription cost is justified by faster onboarding of non-technical staff and less time spent managing installs and local files.

Why choose MKV for recording in OBS and how does that relate to agency workflows?

If your team does use OBS on a production machine, there’s one practical setting worth understanding.

The OBS help center recommends using the MKV format for recording because it is more resilient to crashes; if the app or system fails, you’re less likely to lose the entire file. (OBS)

From there, you can remux (convert) MKV recordings to MP4 for editing and delivery. This is a good practice when you’re capturing a one-time, high-stakes webinar locally.

In a StreamYard-first workflow, OBS often sits alongside the browser studio as a specialty tool, while StreamYard provides cloud backups and local multi-track capture without requiring you to manage file formats on every participant’s machine.

What we recommend

• Start with StreamYard as your primary recording studio for demos, webinars, interviews, and recurring client content.
• Use local 4K video, 48kHz WAV audio, and AI Clips to give editors high-quality inputs and faster rough cuts.
• Bring in OBS for specialized desktop captures or complex local scenes, and Bandicam for Windows-only screen/game recording when needed.
• Keep your default workflow simple enough that any account manager can confidently hit “record” and walk away with assets your editors love.