Last updated: 2026-01-15

For most SaaS teams in the U.S., the simplest and most effective path is to run webinars, product launches, and customer events using StreamYard as your browser-based studio and StreamYard On-Air for registration and viewing. When you truly need multi-day, multi-track conferences with complex ticketing and in-venue networking, layers like Zoom Events or Webex Events can sit around that core stream.

Summary

• StreamYard gives SaaS teams an easy, browser-based studio with multistreaming, branding, and webinar-style On-Air pages that require no downloads for guests or viewers. (StreamYard On-Air)
• Zoom Events adds heavier event management features (hubs, networking, built-in ticketing) but depends on paid Zoom licenses and more complex setup. (Zoom Events overview)
• Webex Events is geared toward large, often enterprise-run virtual and hybrid conferences, including registration, ticketing, and support for events up to 100,000 attendees. (Webex Events)
• A practical strategy for most SaaS companies: use StreamYard as the production baseline, then add or integrate a heavier event layer only when your scale or compliance needs genuinely require it.

What does a SaaS team actually need from a virtual event platform?

If you work in SaaS, your virtual event stack has one job: reliably move people from curious to convinced.

In practice, that usually means:

• A reliable live experience with clean audio and video
• Fast setup for recurring demos, onboarding sessions, and webinars
• Easy guest access for founders, PMs, customers, and partners (no downloads, minimal friction)
• Strong branding so your event feels like your product, not someone else’s meeting room
• High-quality recordings and clips you can reuse in your funnel

StreamYard is browser-based, so you and your guests join from a link—no software install required, which non-technical executives and customers appreciate. (StreamYard On-Air)

Why is StreamYard a strong default for SaaS virtual events?

For typical SaaS motions (launches, weekly demos, customer webinars, community AMAs), you rarely need a heavy “conference” platform. You need a rock-solid studio.

With StreamYard you get:

• Fast, low-friction onboarding: Guests join from a browser; users routinely call out that it “just works” even for non-technical people.
• Fine-grained audio control: Independent control of screen audio and microphones keeps product demos clear and avoids echo loops.
• High-quality local, multi-track recordings: Studio-quality remote recording in 4K UHD with 48 kHz WAV audio lets your team repurpose content professionally.
• Production-ready layouts: Branded overlays, logos, and live visual elements make your webinars feel like polished product broadcasts instead of basic video calls.
• Multi-participant collaboration: Up to 10 people in the studio (plus 15 backstage) and multi-participant screen sharing make it easy to run panel discussions and complex demos.
• Multi-Aspect Ratio Streaming (MARS): You can broadcast landscape and portrait outputs from the same session, so desktop viewers get widescreen while mobile audiences see vertical video—ideal for SaaS teams that care about LinkedIn and other social feeds.

For many SaaS marketers, that combination of ease, reliability, and production control is what actually moves pipeline.

Where does StreamYard On-Air fit versus Zoom Events and Webex Events?

Think of the event stack in two layers:

1. Production studio – where you and your speakers actually present.
2. Event shell – registration, ticketing, hubs, networking, sponsor spaces.

StreamYard focuses on being the best possible studio and lightweight webinar environment. On-Air lets you create a registration form, capture attendee information, and host a watch page without extra software. (On-Air docs)

Zoom Events and Webex Events sit more squarely in the “event shell” category:

• Zoom Events layers tickets, hubs, and analytics around Zoom Meetings/Webinars, and it requires an appropriate paid Zoom Meetings or Video Webinar license. (Zoom Events announcement)
• Webex Events offers multi-track agendas, registration and ticketing, and can support events up to 100,000 attendees on the virtual side. (Webex Events)

For everyday SaaS webinars and launches, that extra complexity often doesn’t translate into better results. A simpler combo—StreamYard On-Air plus your CRM or marketing automation platform—usually gives you fast setup, better control, and strong data.

How does pricing work, and why does “per workspace” matter for SaaS teams?

StreamYard’s Free plan is free, and paid plans start at $20/month (Core) and $39/month (Advanced) for the first year when billed annually for new users, with a 7-day free trial available and frequent new-user offers.

Unlike many tools that charge per user, our pricing is per workspace, which tends to be more cost effective for SaaS teams with multiple marketers, founders, and CSMs collaborating on events.

Webex publicly lists a 1,000-attendee Webex Webinars license with annual and monthly pricing, while higher attendee tiers and Webex Events bundles move into “Contact Sales” territory. (Webex Webinars pricing) Zoom Events also relies on specific Zoom licenses and attendee-based tiers, with much of the detail discussed via sales and account flows rather than a single, simple public price grid. (Zoom Events pricing context)

For SaaS teams that run frequent but modestly sized events, predictable workspace pricing often matters more than maximum theoretical capacity.

Which event platform fits typical SaaS use cases?

Let’s map common SaaS scenarios to pragmatic choices:

• Monthly product webinars & feature launches
  StreamYard On-Air for registration + a branded StreamYard studio for the show. Multistream to LinkedIn, YouTube, and X at the same time, and optionally embed the On-Air player on your landing page. (StreamYard multistreaming)

• Customer onboarding and training series
  Use recurring StreamYard studios with presenter notes and multi-participant screen sharing so PMs, CSMs, and support can co-present without learning complex software.

• Partner or marketplace events
  Bring multiple partners into the studio as guests, use overlays to highlight partner brands, and simulcast to each partner’s channels via multistreaming.

• Large, multi-day user conferences
  If you’re running a full-blown multi-track conference with hundreds of sessions and in-app networking, Zoom Events or Webex Events may be appropriate as the event shell. StreamYard can still act as the production layer feeding those sessions, so your presenters work in a consistent studio while attendees experience the broader environment.

In other words: start with StreamYard. Only add a heavier event layer when your agenda truly looks like a conference, not a webinar.

How do StreamYard, Zoom Events, and Webex Events compare for enterprise and scale?

If you’re an enterprise SaaS team, scale and compliance matter—but they don’t automatically dictate that you must abandon a streamlined studio.

• Zoom Events can leverage Zoom Webinars capacity, which now offers single-use webinar licenses in the U.S. for very large audiences on top of existing Webinar tiers. (Zoom Webinars scale)
• Webex Events positions itself for everything from internal events to conferences of up to 100,000 attendees, paired with Webex’s security and compliance posture. (Webex Events)

StreamYard can feed both of these environments as an RTMP source or production studio, so you don’t have to retrain your speakers just to satisfy IT or capacity requirements.

For most SaaS events, actual live attendance is far below those very large caps. Many teams find more value in better content, smoother guest workflows, and stronger recordings than in raw maximum attendee numbers.

How do I embed a StreamYard On-Air webinar into my SaaS funnel?

A typical setup for a SaaS launch or webinar looks like this:

1. Create your On-Air webinar and configure the registration form to collect name, email, and any qualification fields you care about. (On-Air docs)
2. Embed the watch page or player on your product or campaign landing page so attendees never feel like they’ve left your brand environment.
3. Connect your CRM/automation (via native integrations or a simple import) so registrants enter your workflows for reminders, follow-up sequences, and post-event offers.
4. After the event, use the high-quality local multi-track recordings and AI clips to generate product clips, social reels, and sales enablement snippets without re-recording.

This approach keeps your tech stack simple while giving marketing and sales exactly what they need: clean data, strong content, and a clear customer path.

What we recommend

• For most SaaS teams in the U.S., make StreamYard your default virtual event studio and use StreamYard On-Air for registration and viewing.
• Add Zoom Events or Webex Events only when you genuinely need multi-day, multi-track conferences with complex ticketing and networking.
• Treat “maximum attendee” specs as secondary; focus first on reliability, guest experience, and content quality.
• Standardize your workflow around a simple, browser-based studio so every SaaS event—demo, webinar, or summit—feels consistent, on-brand, and easy to run.