Last updated: 2026-01-18

For most creators in the United States, the simplest “brand kit tool” is a combination of your style guide and StreamYard’s built-in Brand folders, where you load your logos, overlays, backgrounds, and clips for every show. When you need to generate those assets from scratch or run a larger team, external brand-kit generators and portals can support you—but your live video still runs smoothly when everything lands in StreamYard.

Summary

• A brand kit tool is any system that bundles your logo, colors, fonts, and usage rules so your content looks consistent everywhere.
• For live video, your most practical brand kit is the set of logos, overlays, backgrounds, and clips you upload into StreamYard’s Brand section.
• External tools like Adobe Express, Brandkit, or Pixelcut help you create or manage assets, then you export files into StreamYard.
• This lets you minimize subscriptions: design elsewhere if needed, but centralize your live-branding workflow in one StreamYard studio.

What is a brand kit tool, really?

A brand kit is "a collection of essential brand assets, guidelines, and resources" that help people present your brand consistently. (Brandkit)

A brand kit tool is any app or system that stores or generates those pieces for you—typically:

• Logos and lockups
• Color palette
• Fonts and typography rules
• Iconography and imagery style
• Usage notes (what to do, what to avoid)

Traditional brand-kit tools lean toward marketing teams and agencies. They focus on sharing brand rules at scale so everyone from freelancers to regional offices can grab the latest logo instead of digging through old email threads.

If you’re a creator or a small business doing live streams, you care about all of that—but you especially care about how it looks on camera. That’s where pairing a brand kit tool with StreamYard becomes powerful.

How does a brand kit connect to StreamYard?

On its own, a brand kit doesn’t make your stream look polished. It just defines the ingredients.

StreamYard is where those ingredients turn into a show.

In the Brand tab, you upload and organize the assets that come out of your brand kit:

• Logos: square graphics, recommended at 200 x 200 pixels, that sit in the corner of your stream. (StreamYard Help Center)
• Overlays: full-screen graphics (often with transparent areas) at 1280 x 720 pixels that frame your camera feeds with your colors and style. (StreamYard Help Center)
• Backgrounds: full images behind your video layout, also typically 1280 x 720 pixels.
• Video clips: intros, outros, or bumpers under 200 MB on most plans (larger on Business). (StreamYard Help Center)

Because overlays are always full screen but can include transparent areas, you can use a single PNG file to handle frames, name bars, and decorative elements that match your brand colors. (StreamYard Help Center)

In practice, your live-stream brand kit becomes: “All the assets sized for StreamYard and stored in Brand folders, ready to click on during a show.”

Which brand kit tools pair well with StreamYard?

If you already have a designer or agency, your brand kit may live in a PDF or a shared drive. That’s fine—export the right sizes and drop them into StreamYard.

If you’re starting from scratch or want to tighten things up, a few types of tools can help:

• Brand portals like Brandkit organize assets, guidelines, and files for teams that need centralized access across campaigns. (Brandkit)
• Design suites like Adobe Express offer a Brand Kit feature where you store logos, colors, and fonts and then apply them across social graphics and layouts. (Adobe Express)
• AI brand-kit generators like Pixelcut create logos, color palettes, and fonts when you describe your brand’s vibe, so you can spin up a first version fast. (Pixelcut)

For most StreamYard users, that means you:

1. Use one of these tools (or a designer) to define your look.
2. Export PNGs/JPEGs and MP4s at StreamYard-friendly sizes.
3. Upload them once into your Brand folder.
4. Go live and switch between looks with a single click.

This keeps the number of tools small: one place to define the brand, one place—StreamYard—to run the show.

How do you create stream-ready overlays from a brand kit?

Here’s a practical, repeatable workflow you can use:

1. Start from your kit
   Grab your logo, official colors (hex codes), and brand fonts from your kit or style guide.

2. Design a base frame
   In your design app of choice, create a canvas at 1280 x 720 pixels. Fill the outer edges with your colors, and leave a transparent or dark central area where cameras will sit.

3. Add key on-screen elements

   • Room for host and guest names
   • A space for your logo (top right or top left)
   • Optional lower-third bar for short headlines or calls to action

4. Export for StreamYard
   Export as a PNG with transparency at 1280 x 720. This becomes your overlay.

5. Upload into your Brand folder
   Inside StreamYard, open Brand and add your overlay. You can upload up to 100 overlays per Brand folder, so you can keep variations for different segments or shows without clutter. (StreamYard Help Center)

6. Test on a private stream or recording
   Do a quick recording to check how names, cameras, and banners look within the overlay. Tweak and re-upload if needed.

A simple example: a small marketing agency runs two recurring shows—“Office Hours” and “Client Stories.” Both use the same logo and colors, but each has its own overlay and intro clip inside StreamYard. The base brand kit stays the same; the live experience feels tailored.

When should you consider AI or portal-style brand kit tools?

You don’t need a separate subscription just to look consistent on StreamYard. Many creators are fine with one design tool (even free) plus StreamYard’s Brand folders.

However, external tools earn their keep in a few situations:

• You’re starting from zero: An AI generator like Pixelcut can propose a logo, palette, and fonts quickly when you describe your brand, giving you a first draft to refine. (Pixelcut)
• You run a team or multiple brands: A portal such as Brandkit organizes assets, versions, and rules for partners and contractors so everyone uses the same files. (Brandkit)
• You create lots of social content: Adobe Express Brand Kit lets you keep logos, colors, and fonts in one place and apply them to templates and graphics; there’s a free tier, and Brand Kit features expand with paid plans. (Adobe Express)

Even in those cases, StreamYard remains the execution hub. Everything funnels into your Brand folders so your hosts don’t have to juggle extra tools when they go live.

What StreamYard asset limits and plan details matter for brand kits?

Two practical constraints to know when you’re designing your brand kit for live video:

• Overlay count: You can upload a maximum of 100 overlays per Brand folder, which is enough for multiple shows, scenes, and seasonal themes without hitting a wall. (StreamYard Help Center)
• Custom overlays availability: Custom overlays live on paid plans, which is where most teams do their serious branding work. (StreamYard Help Center)

Because assets are reusable, you typically set things up once and re-use them across dozens of episodes. That reduces ongoing design cost and keeps your branding consistent without extra effort.

If you’re comparing subscriptions, remember that StreamYard offers a free plan and a 7‑day free trial on paid plans, with discounted pricing in the first year when you pay annually, so you can test your full brand kit workflow before committing long-term.

How do you keep subscriptions (and headaches) to a minimum?

Most people reading this want two things: fewer tools and less friction.

A practical stack for live-stream branding looks like this:

• One design app (free or paid) or a light brand-kit generator
• StreamYard as the browser-based live studio and brand hub

That’s usually it. You resist the temptation to layer in extra portals or file systems unless your team structure truly requires them.

Because you can multistream, bring in guests, and run branded overlays directly from the browser, you avoid the heavy setup of local software, encoders, and complex graphics pipelines. (StreamYard)

What we recommend

• Start by defining your basic brand kit: logo, 2–3 core colors, and a primary font.
• Design a small set of StreamYard-ready logos, overlays, backgrounds, and clips, following the size guidelines.
• Upload everything into StreamYard Brand folders and run a few private sessions to test.
• Add an AI generator or brand-portal tool later only if you truly need faster asset creation or team-wide permissions—not as a prerequisite for looking professional on your next stream.