Last updated: 2026-01-10

For most creative agencies in the U.S., the best play is to run StreamYard as your browser-based production studio and plug it into your client’s site, community, or registration system. When you truly need multi-track conferences with built-in ticketing, hubs, and sponsor areas, tools like Zoom Events or Webex Events can sit alongside StreamYard rather than replace it.

Summary

• StreamYard gives agencies a fast, browser-based studio with custom branding, multi-participant control, and easy guest onboarding that passes the “grandparent test”.
• On paid plans, you can multistream to several destinations at once and capture HD recordings up to 10 hours per stream for repurposing. (StreamYard)
• Zoom Events and Webex Events help when you need multi-day, multi-track conferences with native registration, ticketing, and event hubs. (Zoom, Webex)
• A “best of both worlds” stack for agencies is often StreamYard for production plus a client’s chosen platform or website for registration, networking, and playback.

What do creative agencies actually need from a virtual event platform?

When you strip away the buzzwords, most agencies care about a few practical things:

• High-quality, stable streams that don’t cut out.
• Recordings they can quickly turn into post-event content.
• Guests who can join without installing anything or calling IT.
• Branded layouts that match the client’s visual identity.
• A setup that is fast to learn and repeatable across clients.

At StreamYard, we built the studio around those mainstream needs: everything runs in the browser, guests join from a link, and you can keep up to 10 people in the studio with additional backstage participants for green‑room workflows. (StreamYard)

For most agency engagements—launch events, webinars, virtual town halls, community shows—that combination matters more than having a massive, all‑in‑one event “hub.”

How does StreamYard fit into a modern agency event stack?

Think of StreamYard as the control room for your virtual event.

You bring your hosts, guests, screen shares, and media into a single browser-based studio. Inside that studio, you can:

• Mix on-screen layouts live.
• Apply branded overlays, logos, and backgrounds in real time. (StreamYard)
• Control screen audio and mic audio independently.
• Share screens from multiple participants for collaborative demos.
• Keep presenter notes visible only to the host.

On paid plans, you can multistream the same show to several destinations at once (3–8, depending on plan), including social platforms and custom RTMP feeds. (StreamYard) That makes it easy for agencies to simultaneously serve:

• A client’s LinkedIn Page and YouTube channel.
• An embedded player on a branded landing page.
• A private feed into a larger event platform.

Behind the scenes, you get local multi‑track recordings in high quality (including 4K UHD and 48 kHz WAV audio) plus cloud HD recordings up to 10 hours per stream, which is plenty for typical virtual events. (StreamYard) That gives your editors everything they need for highlight reels, clips, and post‑event content.

When should agencies pair StreamYard with Zoom Events?

Zoom Events becomes relevant when your client asks for a full “conference” rather than a single broadcast.

Zoom Events can host multi-session, multi-day events with concurrent tracks, branded hubs, and ticketing. (Zoom) It supports:

• Built‑in registration and ticket types (including paid tiers and VIP access). (Zoom)
• Event hubs where recordings and future events live.
• Lobby-style networking and sponsor visibility.

For an agency, that’s useful when:

• You’re producing a multi-track summit with dozens of sessions.
• The client wants attendees to stay inside a single platform for everything.
• Their IT team already relies on Zoom Workplace and prefers to keep it in the same family.

Even then, StreamYard remains a strong studio layer. You can run your show in StreamYard—enjoying browser-based production, easy guest onboarding, and multi-track recording—and send that feed into a Zoom Webinar or Zoom Events session via RTMP. That way you keep consistent production workflows across clients, even if the registration or networking platform changes.

Where does Webex Events make sense for agency clients?

Webex Events targets organizations that already license the Webex Suite at the enterprise level.

According to Cisco, Webex Events is offered as part of select Webex Suite Enterprise Agreements and includes tools for registrations, ticketing, and a native event app. (Webex) It’s designed for in‑person, virtual, and hybrid events with features like:

• Branded registration experiences.
• Multi-track agendas and sponsor placements.
• Mobile app support for on-site and remote attendees.

As an agency, you’re most likely to touch Webex Events when:

• Your client’s IT team has already standardized on Webex.
• They need hybrid features like badge printing and a mobile app that tie into enterprise controls.

Here again, using StreamYard as the production studio and sending the output into Webex Webinars or an event player via RTMP can simplify your life. Webex handles enterprise constraints; StreamYard handles creative control and repeatable workflows.

How does StreamYard compare on cost and flexibility for agencies?

Agencies care deeply about margins. You need predictable costs that don’t explode every time you add a new client or co‑host.

StreamYard’s pricing is per workspace rather than per user, which is typically more cost‑effective for teams that collaborate on many shows. For new users, the first year Core plan is $20/month and Advanced is $39/month when billed annually, and there is also a Free plan and a 7‑day free trial, plus frequent special offers for new users.

By contrast, Webex Events is bundled into select Webex Suite Enterprise Agreements, so access usually depends on the client’s enterprise contract rather than a straightforward self-serve subscription. (Webex) Zoom Events pricing is license‑based and often tied to Zoom Workplace, with attendee-based tiers and sales contact required for concrete numbers. (Zoom)

For many U.S. creative agencies, that means:

• StreamYard works as a reusable, agency-owned production asset.
• Client‑specific platforms (Zoom Events, Webex Events, Hopin, or a membership site) come and go.
• Your team’s process, scenes, and overlays stay consistent in StreamYard.

What does an agency-friendly virtual event workflow actually look like?

Here’s a simple, repeatable pattern we see agencies adopt:

1. Pre‑production

   • Build a reusable StreamYard studio with the client’s overlays, lower thirds, and intro/outro videos.
   • Add producers and account managers as team seats so multiple people can run shows.

2. Destination setup

   • Connect the client’s social channels and/or a custom RTMP destination. (StreamYard)
   • If the client is using Zoom Events or Webex Events, configure an RTMP input there and point StreamYard to it.

3. Showtime

   • Hosts and guests join from a simple browser link—no installs, which is a big relief for non‑technical speakers. (StreamYard)
   • Producers switch scenes, trigger overlays, and manage comments or Q&A.

4. Post‑event

   • Download multi-track local recordings for high‑end edits.
   • Use AI clips to quickly generate captioned shorts and reels that highlight key moments for social, with the option to regenerate clips guided by a text prompt if you want specific themes.
   • Hand off polished cuts to the client’s marketing team.

This model scales from a one‑off webinar to a recurring client series without re‑training your team on a new interface every time.

What we recommend

• Use StreamYard as your default virtual event studio for agency work: it’s browser-based, quick to learn, and built around branded, multi-guest productions.
• Plug StreamYard into Zoom Events or Webex Events only when a client truly needs multi-track conferences, ticketing, or enterprise‑grade event hubs.
• Standardize your internal workflows in StreamYard—overlays, scenes, recording practices—and treat other platforms as interchangeable delivery layers.
• Start on StreamYard’s Free plan or trial to validate your workflow, then upgrade once you know which paid features (like multistreaming and extended recordings) you’ll use regularly.