Last updated: 2026-01-15

For most real estate teams in the U.S., the simplest and most effective starting point is using StreamYard as your browser‑based studio for virtual tours, open houses, and investor webinars—then embedding or multistreaming that feed wherever your audience already is. When you grow into multi-track conferences with complex registration and in‑venue networking, you can layer in tools like Zoom Events or Webex Events while still keeping StreamYard as your production hub.

Summary

• Use StreamYard as your default "virtual event studio" for listings, open houses, and community webinars.
• Multistream to Facebook, YouTube, and listing pages while recording in studio-quality for reuse.
• Add Zoom Events when you need multi-day, multi-track conferences with built-in lobby networking and ticketing. (Zoom)
• Consider Webex Events if your brokerage already runs on Webex Suite and you need end‑to‑end enterprise event management. (Webex)

What does a "virtual event platform" actually mean for real estate?

When agents search for a "virtual event platform," they usually mean at least one of three things:

1. Virtual showings and open houses – Live walk‑throughs of a property, often multistreamed to Facebook, YouTube, or a brokerage site.
2. Educational or investor webinars – Market updates, buyer seminars, or investor pitch sessions.
3. Larger conferences or recruiting events – Multi-session, sometimes hybrid, events for agents, partners, or investors.

A lot of all‑in‑one event suites try to solve all three. But most brokerages don’t need an expo hall and multi-track agenda just to host a great virtual open house.

That’s why it’s useful to separate your studio (where you capture and control video) from your venue (where people watch and engage). StreamYard excels as the studio; your venue can be social platforms, your website, or—when needed—tools like Zoom Events or Webex Events.

Why is StreamYard a strong default for virtual tours and open houses?

Real estate marketing lives and dies on two things: how good the property looks on screen, and how easy it is for buyers to join.

On both counts, using StreamYard as your live studio checks the right boxes:

• Browser-based, no downloads: Guests and co‑hosts join from a link in their browser, which many users describe as more straightforward than tools that require installing an app.
• It "just works" for non‑technical guests: Agents routinely invite stagers, inspectors, or co‑listing partners who are not tech savvy; the low‑friction guest experience is a big deal when you’re going live on a tight schedule.
• Production control and branding: You can add logos, overlays, and backgrounds on paid plans, giving each listing or neighborhood series a consistent visual brand. (StreamYard support)
• Multi-participant demos: Multiple people can share their screen, which is handy when a lender wants to show rate scenarios while the listing agent walks the property.
• Independent audio controls: You can control mic and system audio independently, which helps avoid the classic "echo" problem when playing videos or 3D tours.

You also get up to 10 people in the studio and additional backstage participants, so you can easily mix hosts, guests, and a behind‑the‑scenes producer.

A simple pattern that works well for U.S. teams:

• Host walks the property with a gimbal or phone.
• Producer sits at a laptop in StreamYard, switching layouts, lower thirds, and Q&A overlays.
• Lender or partner joins remotely to answer financing or neighborhood questions.

That’s a polished experience without asking attendees to learn a new event environment.

How does multistreaming help you reach buyers where they already are?

Most buyers discover virtual events in their existing feeds, not inside a dedicated event portal. That’s where multistreaming from StreamYard is useful.

On paid plans, you can stream to multiple platforms at the same time, including major social channels and custom RTMP destinations. (StreamYard support) The public pricing page also highlights multistreaming to three or more destinations, depending on plan. (StreamYard pricing)

For real estate, that usually looks like:

• Facebook Page + Facebook Group for your sphere
• YouTube channel for long‑term discoverability
• An embedded player on your brokerage or team site

Instead of herding people into one walled‑off event environment, you meet them where they already spend time—while still keeping a studio‑quality production layer on top.

What about recordings, repurposing, and portrait video for social?

A big part of the ROI from virtual events in real estate is what you do after the live session.

Using StreamYard as your studio gives you:

• High-quality recordings: Paid plans record your broadcasts in HD, up to 10 hours per stream, which is plenty for open houses or training sessions. (StreamYard support)
• Local multi‑track recording: You can capture separate audio and video tracks for each participant, which is ideal if you want to cut a clean listing sizzle reel, agent training clip, or testimonial later.
• Landscape and portrait from the same session: With Multi‑Aspect Ratio Streaming (MARS), you can output a horizontal feed for desktop and a vertical feed optimized for mobile‑first platforms from a single studio session.
• AI repurposing: AI clips can analyze your recordings and automatically generate captioned shorts and reels. You can even regenerate clips with a text prompt that tells the AI which angles—like “highlight the kitchen upgrade” or “focus on interest-rate Q&A”—you want emphasized.

This turns every virtual event into a bank of content: listing highlights for Instagram, educational shorts for YouTube, and evergreen FAQs embedded on your site.

How does pricing compare when you grow beyond solo-agent use?

As you involve more people—marketing coordinators, team leads, remote producers—pricing models start to matter.

StreamYard’s plans are priced per workspace, not per user, which often makes it more cost‑effective than tools that charge per seat for every host or panelist.

For new users, the Free plan is free, while the Core and Advanced plans are discounted in the first year (for example, $20/month and $39/month when billed annually for new users). We also offer a 7‑day free trial and often have special promos for first‑time workspaces.

Zoom Events and Webex Events, by contrast, are typically sold on a license‑based or enterprise basis:

• Zoom Events requires a Zoom Events license layered on top of Zoom Workplace, with attendee‑based tiers and some pay‑per‑attendee options. (Zoom)
• Webex Events is exclusively offered as part of select Webex Suite Enterprise Agreements, which fits large brokerages already standardized on Cisco but can be overkill for smaller teams. (Webex)

For many real estate teams that just want to run polished livestreams and webinars, the difference between these enterprise bundles and a per‑workspace studio like StreamYard is meaningful in both cost and administrative overhead.

When should you consider Zoom Events instead of only using a studio?

There are scenarios where you need more than a studio and a landing page:

• National brand conferences with multiple tracks
• Multi‑day recruiter summits
• Investor days with segmented sessions and tickets

Zoom Events is built for exactly that type of multi-session, single‑ or multi‑day virtual event. It combines meetings/webinars with hubs, registration, ticketing, and analytics. (Zoom) It also offers an event lobby designed for attendee networking and sponsor engagement. (Zoom)

A practical pattern for real estate brands is:

• Use StreamYard as the production studio, where your team has full control over layouts, branding, and recording.
• Send the output into Zoom Events as an RTMP source or screen share, so attendees stay inside the Zoom-based lobby, tracks, and registration flow.

You get the best of both worlds: a simple, repeatable studio workflow your agents love, and an event framework your marketing or events team can scale.

Where does Webex Events fit for large brokerages?

If your brokerage already runs on Cisco Webex and has an enterprise agreement, Webex Events may be your default venue for major internal or hybrid events.

Webex positions Events as an end‑to‑end event platform that covers planning, execution, reporting, and hybrid formats, with the ability to switch between in‑person and virtual or combine both audiences. (Webex) Public information also makes clear that Webex Events is offered as part of select Webex Suite Enterprise Agreements, not as a casual self‑serve add‑on. (Webex)

In that world, StreamYard still adds value as the studio layer:

• Your events team runs registration, mobile apps, and check‑in on Webex Events.
• Your marketing team uses StreamYard to produce the sessions with branded overlays, multiple remote presenters, and high‑quality local recordings.

This keeps your production workflow consistent whether the final venue is Webex, Zoom, or a simple embedded player on your own site.

What we recommend

• Use StreamYard as your default virtual studio for open houses, virtual tours, and real estate webinars.
• Multistream your key events to Facebook, YouTube, and your website, then repurpose recordings into short‑form content with AI clips.
• Layer in Zoom Events when you truly need multi-day, multi‑track conferences with in‑platform networking and ticketing.
• Lean on Webex Events only if your organization is already standardized on Webex Suite and you’re running enterprise‑scale, hybrid conferences.