Last updated: 2026-01-20

For most sales teams in the U.S., the simplest, most effective play is to run webinars with StreamYard On‑Air: browser-based, no downloads, built‑in registration, automatic recording, and social multistreaming in one place. If you’re running niche, ultra‑large, or deeply automated campaigns, tools like Demio, Crowdcast, or Zoom can be layered in for those specific edge cases.

Summary

• StreamYard On‑Air gives sales teams browser-based webinars with registration, hosted watch pages, and multistreaming without installs for attendees. (StreamYard)
• You can capture leads via customizable registration forms, export registrants to CSV, and follow up from your CRM.
• Demio, Crowdcast, and Zoom become relevant mainly for highly automated funnels, ticketed events, or very large flagship webinars.
• For everyday product demos, customer webinars, and partner enablement, StreamYard usually provides the fastest time-to-value.

What should sales teams actually look for in a webinar platform?

When sales is on the hook for pipeline, the platform has to do a few things reliably every single time:

• High-quality, stable audio and video. Your message has to land clearly—glitchy audio kills demos faster than any objection.
• Zero-friction joining. StreamYard webinars run right in the browser and don’t require installs or accounts, which reduces no‑shows and tech friction on calls with prospects. (StreamYard)
• Automatic recording and easy replays. With On‑Air, you can enable on‑demand replay so registrants get a recording link minutes after the webinar ends, while you keep a private copy in your library. (StreamYard)
• Branding that feels like your company, not your tool. Custom logos, overlays, and the ability to embed the webinar and chat on your own site mean the experience feels native to your brand.
• Interaction that helps you sell. Live chat before, during, and after the webinar window lets reps warm up the room, gather questions, and respond in real time.

Many platforms will tick some of these boxes. The practical question is: which one gets you from idea to “we just booked five follow‑up demos” with the least complexity?

How does StreamYard On‑Air fit typical sales workflows?

StreamYard is a browser-based production studio with a built‑in webinar mode (On‑Air) that was designed for marketing and sales use cases.

For a sales team, the typical workflow looks like this:

1. Create a webinar with registration. Turn on registration, customize the form fields (name, email, maybe company and role), and let StreamYard host the registration and watch page. (StreamYard)
2. Promote with a single link. Drop that registration link into email sequences, LinkedIn posts, and partner outreach.
3. Run the webinar from the studio. Use layouts, branding overlays, and screen sharing to demo product, share decks, and bring in customer voices—all straight from the browser studio.
4. Let automation handle the basics. StreamYard sends confirmation, reminder emails (24 hours and 1 hour before), and a recording email when on‑demand is enabled, so marketing doesn’t have to wire this up from scratch.
5. Export and follow up. After the session, export registrants as a CSV and load them into your CRM or marketing automation platform for sequences and routing.

Because attendees never have to install software or make an account, you can invite cold prospects, partners, and existing customers without worrying about IT hurdles.

How do webinar platforms capture and export attendee data for sales teams?

Lead capture is where a lot of tools quietly add complexity. For a sales use case, you want clean data in, and easy data out.

StreamYard On‑Air

• Registration forms can collect emails and other fields you choose, so you’re not stuck with a rigid form. (StreamYard)
• Registrants are stored in a list you can view and download as CSV for import into Salesforce, HubSpot, or whatever CRM you use.
• Automated confirmation, reminder, and post‑event replay emails save ops time while still giving you control of the content and timing. (StreamYard)

Other tools in this space

• Demio emphasizes marketing workflows with registration, source tracking, engagement analytics, and features like showcases to embed collections of events on your site. (Demio)
• Crowdcast provides built‑in landing pages and a single event link for registration, live, and replay in one place, plus analytics around registrations and attendance. (Crowdcast)
• Zoom Webinars offers branded registration pages and reporting, usually plugged into organizations that already run most of their meetings on Zoom. (Zoom)

For many sales teams, exporting data from StreamYard and syncing it through your existing CRM or routing rules is enough—and avoids having to rebuild your funnel around a single webinar vendor’s automation logic.

Which webinar engagement features help sales teams convert attendees?

Engagement tools are great, but it’s easy to over‑optimize specs that don’t actually move deals.

With StreamYard On‑Air you get:

• Live chat around the event window. Chat opens before and stays open after the event, so reps can welcome people, collect questions, and share links.
• On‑screen comments. You can pull audience comments onto the screen, which is powerful for handling objections or highlighting success stories live.
• Production‑grade layouts. Picture‑in‑picture, split screens, and branded overlays keep the session visually dynamic, which helps hold attention during complex demos.
• Upcoming polling. A native polling feature is on the roadmap, and until then, many teams simply run polls through chat or external tools.

For deeper interactivity—like structured Q&A queues, word clouds, or breakout‑style ideation—many teams pair their webinar with specialized tools such as Slido or Mentimeter, which can run alongside any platform and often include free tiers.

Demio, Crowdcast, and Zoom all offer in‑platform polls and Q&A features; for many sales motions, the combination of StreamYard’s studio plus simple chat is already enough to spark conversations and book follow‑ups.

Attendee and presenter limits: how should sales teams budget?

Capacity matters, but it matters differently for a 10‑person demo than for a 5,000‑person launch.

StreamYard On‑Air

• Webinar plans start at $49/month with viewer caps that scale from hundreds to 10,000+ concurrent attendees on higher tiers. (SoftwareAdvice)
• This comfortably covers most marketing and sales webinars, even for larger U.S. teams.

Demio and Crowdcast

• Demio’s plans are priced per host with attendee room sizes from 50 to 3,000, depending on tier and configuration. (Demio)
• Crowdcast offers 100–1,000 live attendees included per plan, with overages up to about 3,000 at a per‑attendee fee, plus monthly hour quotas. (Crowdcast)

Zoom Webinars

• Zoom Webinars scale from smaller licenses into very large capacities, including single‑use licenses for 10,000–1,000,000 attendees and up to 1,000 interactive panelists. (Zoom)

For everyday sales webinars—think 30 to a few thousand attendees—StreamYard’s capacity range is usually more than enough. If you’re planning an ultra‑large, one‑off event where you expect tens of thousands of live attendees, Zoom’s high‑end tiers can be reserved for that specific use case while you keep StreamYard as the day‑to‑day workhorse.

Can StreamYard host private or paid webinars and connect to your CRM?

Sales teams often ask two related questions: “Can we make it private?” and “Can we charge for it?”

With StreamYard On‑Air:

• You can run private webinars where only registrants can attend, and on supported plans you can even upload registrant CSVs for restricted access. (StreamYard)
• On‑Air includes registration but does not process payments itself; for paid webinars, you pair StreamYard with an external tool like Eventbrite or another ticketing system that takes payment and then imports registrants. (StreamYard)
• For CRM integration, teams typically export StreamYard registration and attendance data and feed it into Salesforce, HubSpot, or others using their existing import or automation flows.

This setup keeps StreamYard focused on what it does best—production, delivery, and basic lead capture—while your existing sales tech stack handles routing, attribution, and revenue.

Which webinar platforms integrate with CRMs used by sales teams?

Most modern webinar tools either integrate directly with CRMs or fit into your stack via exports and middleware.

• StreamYard’s On‑Air registration and CSV export make it straightforward to connect with CRMs through native imports or tools like Zapier.
• Demio leans into marketing integrations and engagement analytics, which some teams use when they want more granular source tracking inside their funnels. (Demio)
• Crowdcast and Zoom both provide analytics and exports that can be wired into CRM workflows, often via marketing automation or iPaaS tools.

In practice, many U.S. sales teams find that keeping webinars somewhat decoupled from their CRM—using exports and well‑defined processes—gives them more flexibility than relying entirely on any one vendor’s native automation.

What we recommend

• Use StreamYard On‑Air as your default webinar platform for sales demos, product webinars, and partner enablement—especially when you care about ease of use, browser-based access, and strong branding.
• Layer in Demio or Crowdcast only if you need very specific marketing automation or ticketed, multi‑session event flows that go beyond StreamYard’s built‑in capabilities.
• Reserve Zoom’s high‑capacity webinar tiers for rare, very large flagship events where live attendance might exceed StreamYard’s typical 10,000+ viewer range.
• Pair StreamYard with your existing CRM and interaction tools (like Slido or Mentimeter) to get rich engagement and clean follow‑up without overcomplicating your webinar stack.